Optimal Contract Choice in Sustainable Tourism Supply Chain When Environmental Consumers Exist
With the rapid development of online tourism, a significant number of sustainable hotels have established cooperation with online travel agencies (OTAs) for room sales. This study introduces an analytical framework for a sustainable supply chain model, involving a sustainable hotel and an OTA. Utili...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-01-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440241309982 |
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