CRISIS, UNCERTAINTY, RISK AND CONSUMER BEHAVIOR: A PSYCHO-ECONOMIC APPROACH
Quality of life has become in recent decades a concept approached as an important interface between many disciplines, such as economics, sociology, geography and medical science. Consumer behavior, an illustrative factor of quality of life is a complex process and is often not considered rational. U...
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| Format: | Article |
| Language: | English |
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University of Pitesti
2020-12-01
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| Series: | Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice |
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| Online Access: | http://economic.upit.ro/RePEc/pdf/2020_2_1.pdf |
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| _version_ | 1850092634520944640 |
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| author | Mihaela DIACONU Amalia DUTU |
| author_facet | Mihaela DIACONU Amalia DUTU |
| author_sort | Mihaela DIACONU |
| collection | DOAJ |
| description | Quality of life has become in recent decades a concept approached as an important interface between many disciplines, such as economics, sociology, geography and medical science. Consumer behavior, an illustrative factor of quality of life is a complex process and is often not considered rational. Under current conditions, predicting consumer behavior is essential as all marketing decisions are based on their characteristics. The paper aims to highlight several specialized studies related to consumer behavior in crisis conditions in order to guide marketing decisions in special conditions, different from normal. |
| format | Article |
| id | doaj-art-1926fd6dbb1e4d67af9ce4914ece68bf |
| institution | DOAJ |
| issn | 1583-1809 2344-4908 |
| language | English |
| publishDate | 2020-12-01 |
| publisher | University of Pitesti |
| record_format | Article |
| series | Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice |
| spelling | doaj-art-1926fd6dbb1e4d67af9ce4914ece68bf2025-08-20T02:42:05ZengUniversity of PitestiBuletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice1583-18092344-49082020-12-0119238doi:10.http://economic.upit.ro/RePEc/pdf/2020_2_1.pdfCRISIS, UNCERTAINTY, RISK AND CONSUMER BEHAVIOR: A PSYCHO-ECONOMIC APPROACHMihaela DIACONU0Amalia DUTU1Faculty of Economics and Law, University of Pitesti, RomaniaFaculty of Economics, University of Pitesti, RomaniaQuality of life has become in recent decades a concept approached as an important interface between many disciplines, such as economics, sociology, geography and medical science. Consumer behavior, an illustrative factor of quality of life is a complex process and is often not considered rational. Under current conditions, predicting consumer behavior is essential as all marketing decisions are based on their characteristics. The paper aims to highlight several specialized studies related to consumer behavior in crisis conditions in order to guide marketing decisions in special conditions, different from normal.http://economic.upit.ro/RePEc/pdf/2020_2_1.pdfhuman behaviorconsumer behaviorcrisis situationsconditions of risk |
| spellingShingle | Mihaela DIACONU Amalia DUTU CRISIS, UNCERTAINTY, RISK AND CONSUMER BEHAVIOR: A PSYCHO-ECONOMIC APPROACH Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice human behavior consumer behavior crisis situations conditions of risk |
| title | CRISIS, UNCERTAINTY, RISK AND CONSUMER BEHAVIOR: A PSYCHO-ECONOMIC APPROACH |
| title_full | CRISIS, UNCERTAINTY, RISK AND CONSUMER BEHAVIOR: A PSYCHO-ECONOMIC APPROACH |
| title_fullStr | CRISIS, UNCERTAINTY, RISK AND CONSUMER BEHAVIOR: A PSYCHO-ECONOMIC APPROACH |
| title_full_unstemmed | CRISIS, UNCERTAINTY, RISK AND CONSUMER BEHAVIOR: A PSYCHO-ECONOMIC APPROACH |
| title_short | CRISIS, UNCERTAINTY, RISK AND CONSUMER BEHAVIOR: A PSYCHO-ECONOMIC APPROACH |
| title_sort | crisis uncertainty risk and consumer behavior a psycho economic approach |
| topic | human behavior consumer behavior crisis situations conditions of risk |
| url | http://economic.upit.ro/RePEc/pdf/2020_2_1.pdf |
| work_keys_str_mv | AT mihaeladiaconu crisisuncertaintyriskandconsumerbehaviorapsychoeconomicapproach AT amaliadutu crisisuncertaintyriskandconsumerbehaviorapsychoeconomicapproach |