Sorghum Development in Indonesia: Market Efficiency and Partnership Model Approach

Sorghum is a drought-tolerant crop that can contribute to Indonesia’s food security and income generation. However, this potential often fails to improve farmers’ income and welfare unless accompanied by economic feasibility, particularly in marketing practices. This study examined market efficiency...

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Main Authors: Sugeng Widodo, Heni Sulistyawati Purwaning Rahayu, Pandu Laksono, Diah Arina Fahmi, Joko Triastono, Dewi Sahara, Kristamtini, Sutardi, Arlyna Budi Pustika, Setyorini Widyayanti, Arif Muazam, Heni Purwaningsih
Format: Article
Language:English
Published: Universitas Muhammadiyah Yogyakarta 2025-06-01
Series:Agraris: Journal of Agribusiness and Rural Development Research
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Online Access:https://agraris.umy.ac.id/index.php/agraris/article/view/441
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author Sugeng Widodo
Heni Sulistyawati Purwaning Rahayu
Pandu Laksono
Diah Arina Fahmi
Joko Triastono
Dewi Sahara
Kristamtini
Sutardi
Arlyna Budi Pustika
Setyorini Widyayanti
Arif Muazam
Heni Purwaningsih
author_facet Sugeng Widodo
Heni Sulistyawati Purwaning Rahayu
Pandu Laksono
Diah Arina Fahmi
Joko Triastono
Dewi Sahara
Kristamtini
Sutardi
Arlyna Budi Pustika
Setyorini Widyayanti
Arif Muazam
Heni Purwaningsih
author_sort Sugeng Widodo
collection DOAJ
description Sorghum is a drought-tolerant crop that can contribute to Indonesia’s food security and income generation. However, this potential often fails to improve farmers’ income and welfare unless accompanied by economic feasibility, particularly in marketing practices. This study examined market efficiency and partnership models in sorghum development in Daerah Istimewa Yogyakarta and Central Java Provinces. The research analyzed the marketing cost, marketing margin, farmers’ share, and partnership cultivation models of the sorghum. The data were collected through surveys, interviews, and observations to 120 sorghum farmers and 60 traders. The study utilized descriptive statistics, ANOVA to compare farmers’ share in the different marketing channels, and the Analytic Hierarchy Process (AHP) to select the partnership models. The results unveiled Channel II which consisting of farmers, village collector traders, traders outside the city or regency, and national companies, produced the highest marketing margin. Meanwhile, Channel III, comprising farmers, village collector traders, and the local feed industry, generated the highest farmers’ share. The study revealed that sole proprietorship partnerships were the farmers' dominant choice in the sorghum business. Nevertheless, the partnership model with feed industry had also formed in the research area.
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institution Kabale University
issn 2407-814X
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language English
publishDate 2025-06-01
publisher Universitas Muhammadiyah Yogyakarta
record_format Article
series Agraris: Journal of Agribusiness and Rural Development Research
spelling doaj-art-18df1ac28a5b4493adbac612dde7bbc12025-08-20T03:29:09ZengUniversitas Muhammadiyah YogyakartaAgraris: Journal of Agribusiness and Rural Development Research2407-814X2527-92382025-06-0111110312010.18196/agraris.v11i1.441441Sorghum Development in Indonesia: Market Efficiency and Partnership Model ApproachSugeng Widodo0Heni Sulistyawati Purwaning Rahayu1Pandu Laksono2Diah Arina Fahmi3Joko Triastono4Dewi Sahara5Kristamtini6Sutardi7Arlyna Budi Pustika8Setyorini Widyayanti9Arif Muazam10Heni Purwaningsih11Research Center for Behavioral and Circular Economics, National Research and Innovation Agency, Jakarta Selatan Municipality, DKI Jakarta Province, IndonesiaResearch Center for Behavioral and Circular Economics, National Research and Innovation Agency, Jakarta Selatan Municipality, DKI Jakarta Province, IndonesiaResearch Center for Behavioral and Circular Economics, National Research and Innovation Agency, Jakarta Selatan Municipality, DKI Jakarta Province, IndonesiaResearch Center for Behavioral and Circular Economics, National Research and Innovation Agency, Jakarta Selatan Municipality, DKI Jakarta Province, IndonesiaResearch Center for Behavioral and Circular Economics, National Research and Innovation Agency, Jakarta Selatan Municipality, DKI Jakarta Province, IndonesiaResearch Center for Behavioral and Circular Economics, National Research and Innovation Agency, Jakarta Selatan Municipality, DKI Jakarta Province, IndonesiaResearch Center for Food Crops, National Research and Innovation Agency, Bogor, Jawa Barat, IndonesiaResearch Center for Food Crops, National Research and Innovation Agency, Bogor, Jawa Barat, IndonesiaResearch Center for Food Crops, National Research and Innovation Agency, Bogor, Jawa Barat, IndonesiaResearch Center for Food Crops, National Research and Innovation Agency, Bogor, Jawa Barat, IndonesiaResearch Center for Food Crops, National Research and Innovation Agency, Bogor, Jawa Barat, IndonesiaResearch Center for Food Technology and Processing, National Research and Innovation Agency, Gunungkidul, Daerah Istimewa Yogyakarta Province, IndonesiaSorghum is a drought-tolerant crop that can contribute to Indonesia’s food security and income generation. However, this potential often fails to improve farmers’ income and welfare unless accompanied by economic feasibility, particularly in marketing practices. This study examined market efficiency and partnership models in sorghum development in Daerah Istimewa Yogyakarta and Central Java Provinces. The research analyzed the marketing cost, marketing margin, farmers’ share, and partnership cultivation models of the sorghum. The data were collected through surveys, interviews, and observations to 120 sorghum farmers and 60 traders. The study utilized descriptive statistics, ANOVA to compare farmers’ share in the different marketing channels, and the Analytic Hierarchy Process (AHP) to select the partnership models. The results unveiled Channel II which consisting of farmers, village collector traders, traders outside the city or regency, and national companies, produced the highest marketing margin. Meanwhile, Channel III, comprising farmers, village collector traders, and the local feed industry, generated the highest farmers’ share. The study revealed that sole proprietorship partnerships were the farmers' dominant choice in the sorghum business. Nevertheless, the partnership model with feed industry had also formed in the research area.https://agraris.umy.ac.id/index.php/agraris/article/view/441sorghummarketing channelspartnership modelmarket efficiency
spellingShingle Sugeng Widodo
Heni Sulistyawati Purwaning Rahayu
Pandu Laksono
Diah Arina Fahmi
Joko Triastono
Dewi Sahara
Kristamtini
Sutardi
Arlyna Budi Pustika
Setyorini Widyayanti
Arif Muazam
Heni Purwaningsih
Sorghum Development in Indonesia: Market Efficiency and Partnership Model Approach
Agraris: Journal of Agribusiness and Rural Development Research
sorghum
marketing channels
partnership model
market efficiency
title Sorghum Development in Indonesia: Market Efficiency and Partnership Model Approach
title_full Sorghum Development in Indonesia: Market Efficiency and Partnership Model Approach
title_fullStr Sorghum Development in Indonesia: Market Efficiency and Partnership Model Approach
title_full_unstemmed Sorghum Development in Indonesia: Market Efficiency and Partnership Model Approach
title_short Sorghum Development in Indonesia: Market Efficiency and Partnership Model Approach
title_sort sorghum development in indonesia market efficiency and partnership model approach
topic sorghum
marketing channels
partnership model
market efficiency
url https://agraris.umy.ac.id/index.php/agraris/article/view/441
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