The use of Amazigh identities in tourism development projects. Interconnectedness and embeddedness dynamics in the Moroccan mountains

This article examines the dynamics, challenges and impacts brought about by the emergence of a new tourism offer in the Moroccan mountains based on mobilizing Amazigh identities. It explores the embeddedness and interconnectedness dynamic which feeds these identity strategies implemented by the proj...

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Main Author: Mari Oiry-Varacca
Format: Article
Language:deu
Published: Association Via@ 2012-12-01
Series:Via@
Subjects:
Online Access:https://journals.openedition.org/viatourism/1083
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author Mari Oiry-Varacca
author_facet Mari Oiry-Varacca
author_sort Mari Oiry-Varacca
collection DOAJ
description This article examines the dynamics, challenges and impacts brought about by the emergence of a new tourism offer in the Moroccan mountains based on mobilizing Amazigh identities. It explores the embeddedness and interconnectedness dynamic which feeds these identity strategies implemented by the project managers, who search for territorial embeddedness by promoting heritage practices and objects they class to be representative of the latter. At the same time, they “interconnect” with global flow of identity imaginaries and referents, and with actor networks liable to back their discourse on any aspect of Amazigh identity. The different strategies, according to the objects, networks and referents used will be differentiated, and focus will be placed on the way in which these strategies work on collective identities and reinvent their territorial links. This paper is the result of fieldwork carried out in the Western High Atlas and Anti-Atlas regions.
format Article
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institution Kabale University
issn 2259-924X
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spelling doaj-art-18ded6730473404ead5d2290c7510f782025-01-30T14:05:03ZdeuAssociation Via@Via@2259-924X2012-12-01210.4000/viatourism.1083The use of Amazigh identities in tourism development projects. Interconnectedness and embeddedness dynamics in the Moroccan mountainsMari Oiry-VaraccaThis article examines the dynamics, challenges and impacts brought about by the emergence of a new tourism offer in the Moroccan mountains based on mobilizing Amazigh identities. It explores the embeddedness and interconnectedness dynamic which feeds these identity strategies implemented by the project managers, who search for territorial embeddedness by promoting heritage practices and objects they class to be representative of the latter. At the same time, they “interconnect” with global flow of identity imaginaries and referents, and with actor networks liable to back their discourse on any aspect of Amazigh identity. The different strategies, according to the objects, networks and referents used will be differentiated, and focus will be placed on the way in which these strategies work on collective identities and reinvent their territorial links. This paper is the result of fieldwork carried out in the Western High Atlas and Anti-Atlas regions.https://journals.openedition.org/viatourism/1083heritageamazighityembeddednessinterconnectednesscollective identityMorocco
spellingShingle Mari Oiry-Varacca
The use of Amazigh identities in tourism development projects. Interconnectedness and embeddedness dynamics in the Moroccan mountains
Via@
heritage
amazighity
embeddedness
interconnectedness
collective identity
Morocco
title The use of Amazigh identities in tourism development projects. Interconnectedness and embeddedness dynamics in the Moroccan mountains
title_full The use of Amazigh identities in tourism development projects. Interconnectedness and embeddedness dynamics in the Moroccan mountains
title_fullStr The use of Amazigh identities in tourism development projects. Interconnectedness and embeddedness dynamics in the Moroccan mountains
title_full_unstemmed The use of Amazigh identities in tourism development projects. Interconnectedness and embeddedness dynamics in the Moroccan mountains
title_short The use of Amazigh identities in tourism development projects. Interconnectedness and embeddedness dynamics in the Moroccan mountains
title_sort use of amazigh identities in tourism development projects interconnectedness and embeddedness dynamics in the moroccan mountains
topic heritage
amazighity
embeddedness
interconnectedness
collective identity
Morocco
url https://journals.openedition.org/viatourism/1083
work_keys_str_mv AT marioiryvaracca theuseofamazighidentitiesintourismdevelopmentprojectsinterconnectednessandembeddednessdynamicsinthemoroccanmountains
AT marioiryvaracca useofamazighidentitiesintourismdevelopmentprojectsinterconnectednessandembeddednessdynamicsinthemoroccanmountains