Digital Hegemony: Influencer Marketing in the Reproduction Process of the Dominant Ideology
This research examines the role of neoliberal ideology in media and cultural production processes. The primary aim is to determine how and to what extent values associated with neoliberalism—such as consumption, fashion, hedonism, individuality, competition and success, property and wealth, freedom,...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Istanbul University Press
2024-11-01
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| Series: | 4. Boyut Medya ve Kültürel Çalışmalar Dergisi |
| Subjects: | |
| Online Access: | https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/28A18DC99ADE4CAC980C889004F68EA0 |
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