THE INFLUENCE OF STORE ATMOSPHERE AND CUSTOMER EXPERIENCE ON PURCHASING DECISIONS THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE

THE INFLUENCE OF STORE ATMOSPHERE AND CUSTOMER EXPERIENCE ON PURCHASING DECISIONS THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE

Using customer satisfaction as a mediating variable, this study examines how store environment and customer experience influence purchasing decisions at Kae Kopi, Lamongan. With 100 respondents selected using purposeful sampling using the Lemeshow algorithm, this study uses a quantitative methodolo...

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Bibliographic Details
Main Authors: Defitri Karunia Agustin, Roudlotul Badi’ah
Format: Article
Language:English
Published: Universitas Nusa Cendana 2025-03-01
Series:Journal of Management Small and Medium Enterprises (SME's)
Subjects:
Store Atmosphere
Customer Experience
Customer Satisfaction
Purchasing Decisions
Online Access:https://ejurnal.undana.ac.id/index.php/JEM/article/view/20242
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