Sofa-TV: The New Digital Landscape
Television is attracting an enormous amount of attention from both researchers and managers, due to the profound changes that are taking place thanks to the diffusion of digital technology. The study of the digital landscape of television, including the players competing in its arena and their strat...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Wiley
2009-01-01
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| Series: | International Journal of Digital Multimedia Broadcasting |
| Online Access: | http://dx.doi.org/10.1155/2009/186281 |
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| _version_ | 1832556045122142208 |
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| author | Giovanni Toletti Luca Turba |
| author_facet | Giovanni Toletti Luca Turba |
| author_sort | Giovanni Toletti |
| collection | DOAJ |
| description | Television is attracting an enormous amount of attention from both researchers and managers, due to the profound changes that are taking place thanks to the diffusion of digital technology. The study of the digital landscape of television, including the players competing in its arena and their strategies, is well worth the effort. This paper, based on 32 case studies and the census of the Sofa-TV (Sat TV, DTT, and IPTV) offerings, aims at describing the current state of channel offerings, individualizing the principal players, and identifying their strategies, thus allowing us to give a few predictions as to the possible future changes in the industry. The analysis will have a general applicability, as the considerations made are not particularly country-specific, although performed within the Italian context, one of the most advanced in the development of digital television platforms. |
| format | Article |
| id | doaj-art-183b63aae9624392bad400c781d12667 |
| institution | Kabale University |
| issn | 1687-7578 1687-7586 |
| language | English |
| publishDate | 2009-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | International Journal of Digital Multimedia Broadcasting |
| spelling | doaj-art-183b63aae9624392bad400c781d126672025-02-03T05:46:31ZengWileyInternational Journal of Digital Multimedia Broadcasting1687-75781687-75862009-01-01200910.1155/2009/186281186281Sofa-TV: The New Digital LandscapeGiovanni Toletti0Luca Turba1Department of Management, Economics and Industrial Engineering, Politecnico di Milano, Piazza L. da Vinci 32, 20133 Milano, ItalyDepartment of Management, Economics and Industrial Engineering, Politecnico di Milano, Piazza L. da Vinci 32, 20133 Milano, ItalyTelevision is attracting an enormous amount of attention from both researchers and managers, due to the profound changes that are taking place thanks to the diffusion of digital technology. The study of the digital landscape of television, including the players competing in its arena and their strategies, is well worth the effort. This paper, based on 32 case studies and the census of the Sofa-TV (Sat TV, DTT, and IPTV) offerings, aims at describing the current state of channel offerings, individualizing the principal players, and identifying their strategies, thus allowing us to give a few predictions as to the possible future changes in the industry. The analysis will have a general applicability, as the considerations made are not particularly country-specific, although performed within the Italian context, one of the most advanced in the development of digital television platforms.http://dx.doi.org/10.1155/2009/186281 |
| spellingShingle | Giovanni Toletti Luca Turba Sofa-TV: The New Digital Landscape International Journal of Digital Multimedia Broadcasting |
| title | Sofa-TV: The New Digital Landscape |
| title_full | Sofa-TV: The New Digital Landscape |
| title_fullStr | Sofa-TV: The New Digital Landscape |
| title_full_unstemmed | Sofa-TV: The New Digital Landscape |
| title_short | Sofa-TV: The New Digital Landscape |
| title_sort | sofa tv the new digital landscape |
| url | http://dx.doi.org/10.1155/2009/186281 |
| work_keys_str_mv | AT giovannitoletti sofatvthenewdigitallandscape AT lucaturba sofatvthenewdigitallandscape |