Green Purchase Determinants in a Peripheral Region of Europe: How Can Green Marketing Influence Consumers’ Decisions? The Mediating Role of Green Awareness of Price

Green Purchase Determinants in a Peripheral Region of Europe: How Can Green Marketing Influence Consumers’ Decisions? The Mediating Role of Green Awareness of Price

As environmental concerns continue to arise, companies are increasingly turning to green marketing strategies and promoting green purchasing decisions to meet consumer demand for sustainable products and services. Peripheral regions, often overlooked in discussions about sustainability, have a uniqu...

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Bibliographic Details
Main Authors: João M. Lopes, Luis Filipe Silva, Ilda Massano-Cardoso, Ana Galhardo
Format: Article
Language:English
Published: MDPI AG 2024-11-01
Series:Administrative Sciences
Subjects:
green purchasing decisions
sustainable consumer behavior
green consumer
peripheral region of Europe
green product
Online Access:https://www.mdpi.com/2076-3387/14/11/293
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