APA (7th ed.) Citation

Williams, H., & McOwan, P. W. The magic words: Using computers to uncover mental associations for use in magic trick design. Public Library of Science (PLoS).

Chicago Style (17th ed.) Citation

Williams, Howard, and Peter W. McOwan. The Magic Words: Using Computers to Uncover Mental Associations for Use in Magic Trick Design. Public Library of Science (PLoS).

MLA (9th ed.) Citation

Williams, Howard, and Peter W. McOwan. The Magic Words: Using Computers to Uncover Mental Associations for Use in Magic Trick Design. Public Library of Science (PLoS).

Warning: These citations may not always be 100% accurate.