Understanding the Influence of Traffic Congestion on Tourist Consumer Behaviour: The Role of Stoicism and Sad Ripu Control in Maintaining Sustainable Tourism

This research investigates the effects of Stoic principles and Sad Ripu control on tourists’ consumption behaviour regarding the perceived condition of traffic congestion in Bali. Among tourists’ most pervasive problems, traffic congestion affects consumptive behaviour and travel decisions. This st...

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Main Authors: Komang Widhya Sedana Putra P, I Made Suidarma, Wayan Sri Maitri
Format: Article
Language:English
Published: ACCB Publishing 2025-06-01
Series:Space and Culture, India
Subjects:
Online Access:https://www.spaceandculture.in/index.php/spaceandculture/article/view/1647
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author Komang Widhya Sedana Putra P
I Made Suidarma
Wayan Sri Maitri
author_facet Komang Widhya Sedana Putra P
I Made Suidarma
Wayan Sri Maitri
author_sort Komang Widhya Sedana Putra P
collection DOAJ
description This research investigates the effects of Stoic principles and Sad Ripu control on tourists’ consumption behaviour regarding the perceived condition of traffic congestion in Bali. Among tourists’ most pervasive problems, traffic congestion affects consumptive behaviour and travel decisions. This study tries to investigate how emotional regulation, governed by Stoicism and a traditional Balinese philosophy known as Sad Ripu, influences the response of tourists to perceived crowding and, subsequently, their behaviour. This study is novel because integrating Stoic principles with Sad Ripu control offers a fresh perspective into emotional regulation in tourism behaviour. A quantitative approach with structured questionnaires was applied to 200 tourists in Bali, testing relationships among the variables by means of SEM. The findings indicate that Stoic principles and Sad Ripu control are significantly associated with more positive tourist behaviour, promoting less stress and more satisfaction, hence more positive consumption decisions. Besides, traffic congestion has been found to play a mediating role in emotional regulation and consumer behaviour. This study underlines the importance of emotional management in tourism and claims that Stoic practices and emotional control strategies can improve the tourist experience and foster loyalty. Further studies are necessary to explore broader contexts and long-term impacts across various tourist destinations.
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institution Kabale University
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series Space and Culture, India
spelling doaj-art-181cb79cd8d84135a6e44a6f59b37bf32025-08-20T03:29:26ZengACCB PublishingSpace and Culture, India2052-83962025-06-0113110.20896/af6s8z54Understanding the Influence of Traffic Congestion on Tourist Consumer Behaviour: The Role of Stoicism and Sad Ripu Control in Maintaining Sustainable TourismKomang Widhya Sedana Putra P0https://orcid.org/0009-0006-1446-158XI Made Suidarma1https://orcid.org/0000-0002-7064-6304Wayan Sri Maitri2https://orcid.org/0009-0004-5942-9263Lecturer, Management Science, Universitas Pendidikan Nasional, Bali, IndonesiaSenior Lecturer and Researcher, Universitas Pendidikan Nasional, Bali, IndonesiaLecturer, Universitas Pendidikan Nasional, Bali, Indonesia This research investigates the effects of Stoic principles and Sad Ripu control on tourists’ consumption behaviour regarding the perceived condition of traffic congestion in Bali. Among tourists’ most pervasive problems, traffic congestion affects consumptive behaviour and travel decisions. This study tries to investigate how emotional regulation, governed by Stoicism and a traditional Balinese philosophy known as Sad Ripu, influences the response of tourists to perceived crowding and, subsequently, their behaviour. This study is novel because integrating Stoic principles with Sad Ripu control offers a fresh perspective into emotional regulation in tourism behaviour. A quantitative approach with structured questionnaires was applied to 200 tourists in Bali, testing relationships among the variables by means of SEM. The findings indicate that Stoic principles and Sad Ripu control are significantly associated with more positive tourist behaviour, promoting less stress and more satisfaction, hence more positive consumption decisions. Besides, traffic congestion has been found to play a mediating role in emotional regulation and consumer behaviour. This study underlines the importance of emotional management in tourism and claims that Stoic practices and emotional control strategies can improve the tourist experience and foster loyalty. Further studies are necessary to explore broader contexts and long-term impacts across various tourist destinations. https://www.spaceandculture.in/index.php/spaceandculture/article/view/1647Traffic CongestionTourist ExperienceEmotional ControlStoicismSad RipuSustainable Tourism
spellingShingle Komang Widhya Sedana Putra P
I Made Suidarma
Wayan Sri Maitri
Understanding the Influence of Traffic Congestion on Tourist Consumer Behaviour: The Role of Stoicism and Sad Ripu Control in Maintaining Sustainable Tourism
Space and Culture, India
Traffic Congestion
Tourist Experience
Emotional Control
Stoicism
Sad Ripu
Sustainable Tourism
title Understanding the Influence of Traffic Congestion on Tourist Consumer Behaviour: The Role of Stoicism and Sad Ripu Control in Maintaining Sustainable Tourism
title_full Understanding the Influence of Traffic Congestion on Tourist Consumer Behaviour: The Role of Stoicism and Sad Ripu Control in Maintaining Sustainable Tourism
title_fullStr Understanding the Influence of Traffic Congestion on Tourist Consumer Behaviour: The Role of Stoicism and Sad Ripu Control in Maintaining Sustainable Tourism
title_full_unstemmed Understanding the Influence of Traffic Congestion on Tourist Consumer Behaviour: The Role of Stoicism and Sad Ripu Control in Maintaining Sustainable Tourism
title_short Understanding the Influence of Traffic Congestion on Tourist Consumer Behaviour: The Role of Stoicism and Sad Ripu Control in Maintaining Sustainable Tourism
title_sort understanding the influence of traffic congestion on tourist consumer behaviour the role of stoicism and sad ripu control in maintaining sustainable tourism
topic Traffic Congestion
Tourist Experience
Emotional Control
Stoicism
Sad Ripu
Sustainable Tourism
url https://www.spaceandculture.in/index.php/spaceandculture/article/view/1647
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AT imadesuidarma understandingtheinfluenceoftrafficcongestionontouristconsumerbehaviourtheroleofstoicismandsadripucontrolinmaintainingsustainabletourism
AT wayansrimaitri understandingtheinfluenceoftrafficcongestionontouristconsumerbehaviourtheroleofstoicismandsadripucontrolinmaintainingsustainabletourism