On the Prediction of Product Aesthetic Evaluation Based on Hesitant-Fuzzy Cognition and Neural Network
Product market competitiveness is positively influenced by the aesthetic value of product form, which is closely related to product complexity. By measuring the cognitive complexity of the product, this research establishes the relationship between the complexity and aesthetics of the product using...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2022-01-01
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| Series: | Complexity |
| Online Access: | http://dx.doi.org/10.1155/2022/8407521 |
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| _version_ | 1832552896960397312 |
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| author | Xinying Wu Minggang Yang Zishun Su Xinxin Zhang |
| author_facet | Xinying Wu Minggang Yang Zishun Su Xinxin Zhang |
| author_sort | Xinying Wu |
| collection | DOAJ |
| description | Product market competitiveness is positively influenced by the aesthetic value of product form, which is closely related to product complexity. By measuring the cognitive complexity of the product, this research establishes the relationship between the complexity and aesthetics of the product using an artificial neural network. Hence the prediction of product beauty is achieved, which guides design decisions. In this article, the complexity of product form is first measured through a combination of hesitant-fuzzy theory and information axiom. Afterward, the result is weighted by exponential entropy and dimensionally compressed. This method makes data more suitable for the prediction with small samples, obtaining an accuracy improvement of up to 40% compared with traditional approaches. Finally, the importance order of the design elements which affect morphological complexity is acquired. Results show that three of the six complexity features (element number, object intelligence, and object detail) are more significant, impacting the aesthetic feeling of product form. The method increases the attractiveness of products to customers, providing valuable design support for enterprises and designers in the early days when a new product is designed, and reducing research and development risks. |
| format | Article |
| id | doaj-art-1807744a07304d5d91acb3460561820c |
| institution | Kabale University |
| issn | 1099-0526 |
| language | English |
| publishDate | 2022-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Complexity |
| spelling | doaj-art-1807744a07304d5d91acb3460561820c2025-02-03T05:57:27ZengWileyComplexity1099-05262022-01-01202210.1155/2022/8407521On the Prediction of Product Aesthetic Evaluation Based on Hesitant-Fuzzy Cognition and Neural NetworkXinying Wu0Minggang Yang1Zishun Su2Xinxin Zhang3School of Art, Design and MediaSchool of Art, Design and MediaSchool of Art, Design and MediaSchool of Architecture and Art DesignProduct market competitiveness is positively influenced by the aesthetic value of product form, which is closely related to product complexity. By measuring the cognitive complexity of the product, this research establishes the relationship between the complexity and aesthetics of the product using an artificial neural network. Hence the prediction of product beauty is achieved, which guides design decisions. In this article, the complexity of product form is first measured through a combination of hesitant-fuzzy theory and information axiom. Afterward, the result is weighted by exponential entropy and dimensionally compressed. This method makes data more suitable for the prediction with small samples, obtaining an accuracy improvement of up to 40% compared with traditional approaches. Finally, the importance order of the design elements which affect morphological complexity is acquired. Results show that three of the six complexity features (element number, object intelligence, and object detail) are more significant, impacting the aesthetic feeling of product form. The method increases the attractiveness of products to customers, providing valuable design support for enterprises and designers in the early days when a new product is designed, and reducing research and development risks.http://dx.doi.org/10.1155/2022/8407521 |
| spellingShingle | Xinying Wu Minggang Yang Zishun Su Xinxin Zhang On the Prediction of Product Aesthetic Evaluation Based on Hesitant-Fuzzy Cognition and Neural Network Complexity |
| title | On the Prediction of Product Aesthetic Evaluation Based on Hesitant-Fuzzy Cognition and Neural Network |
| title_full | On the Prediction of Product Aesthetic Evaluation Based on Hesitant-Fuzzy Cognition and Neural Network |
| title_fullStr | On the Prediction of Product Aesthetic Evaluation Based on Hesitant-Fuzzy Cognition and Neural Network |
| title_full_unstemmed | On the Prediction of Product Aesthetic Evaluation Based on Hesitant-Fuzzy Cognition and Neural Network |
| title_short | On the Prediction of Product Aesthetic Evaluation Based on Hesitant-Fuzzy Cognition and Neural Network |
| title_sort | on the prediction of product aesthetic evaluation based on hesitant fuzzy cognition and neural network |
| url | http://dx.doi.org/10.1155/2022/8407521 |
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