The Role of E-Word of Mouth in the Relationship between Online Destination Image, E-satisfaction, E-Trust & E-Service Quality for International Tourists Perception

Destination Image as a development which comprises of interrelated assessments converged with general impressions and convictions dependent on data preparing from an assortment of sources after some time; little research has concentrated on picture arrangement corresponding to this kind of goal, thi...

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Main Authors: Faisal A. al-Bourini, Nader Mohammad Aljawarneh, Mohammad Fathi Almaaitah, Shadi Altahat, Ziyad Saleh Alomari, Munsif Sokiyna
Format: Article
Language:English
Published: University of Tehran 2021-05-01
Series:Journal of Information Technology Management
Subjects:
Online Access:https://jitm.ut.ac.ir/article_80756_9d1722d098ae22cffa58c5f555cdac73.pdf
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author Faisal A. al-Bourini
Nader Mohammad Aljawarneh
Mohammad Fathi Almaaitah
Shadi Altahat
Ziyad Saleh Alomari
Munsif Sokiyna
author_facet Faisal A. al-Bourini
Nader Mohammad Aljawarneh
Mohammad Fathi Almaaitah
Shadi Altahat
Ziyad Saleh Alomari
Munsif Sokiyna
author_sort Faisal A. al-Bourini
collection DOAJ
description Destination Image as a development which comprises of interrelated assessments converged with general impressions and convictions dependent on data preparing from an assortment of sources after some time; little research has concentrated on picture arrangement corresponding to this kind of goal, this article explores the mediating role of Online Image on the connection between E-WOM and  E-service quality, E-satisfaction, E- trust The result of Structural equation Modelling  (AMOS) path analysis affirmed that estimation model fulfilled the necessity and evidence the solidness of things, builds and correlation. All the four conditions for estimation model was met: things stacking above 0.7; unwavering composite quality (CR) above 0.7; Average Variance Extraction (AVE) above 0.5. The scholastics and industry will profit by the usage of this examination. Likewise, the tourist industry division can draw from these outcomes as references and proposals inside the impediments of the study. Future research headings were proposed to deal with the restrictions.
format Article
id doaj-art-17d525e3bcb54a9c9e8f74ea83a7e9e8
institution OA Journals
issn 2008-5893
2423-5059
language English
publishDate 2021-05-01
publisher University of Tehran
record_format Article
series Journal of Information Technology Management
spelling doaj-art-17d525e3bcb54a9c9e8f74ea83a7e9e82025-08-20T01:50:59ZengUniversity of TehranJournal of Information Technology Management2008-58932423-50592021-05-0113Special Issue: Big Data Analytics and Management in Internet of Things9211010.22059/jitm.2021.8075680756The Role of E-Word of Mouth in the Relationship between Online Destination Image, E-satisfaction, E-Trust & E-Service Quality for International Tourists PerceptionFaisal A. al-Bourini0Nader Mohammad Aljawarneh1Mohammad Fathi Almaaitah2Shadi Altahat3Ziyad Saleh Alomari4Munsif Sokiyna5Ph.D, Associate Professor Department of HR, Business College, Jadara University, Irbid, Jordan.Department of Business Administration & Business College, Jadara University, Irbid, Jordan.Assistant Professor, Department of HR, Business College, Jadara University, Irbid, Jordan.Assistant Professor Department of Business Administration & HR, Business College, Jadara University, Irbid, Jordan.Department of Business Administration, Business College, Jadara University, Irbid, Jordan.PhD Candidate, Department of Management Information system, Faculty of Science & Information Technology, Cyprus International University, Nicosia, Cyprus.Destination Image as a development which comprises of interrelated assessments converged with general impressions and convictions dependent on data preparing from an assortment of sources after some time; little research has concentrated on picture arrangement corresponding to this kind of goal, this article explores the mediating role of Online Image on the connection between E-WOM and  E-service quality, E-satisfaction, E- trust The result of Structural equation Modelling  (AMOS) path analysis affirmed that estimation model fulfilled the necessity and evidence the solidness of things, builds and correlation. All the four conditions for estimation model was met: things stacking above 0.7; unwavering composite quality (CR) above 0.7; Average Variance Extraction (AVE) above 0.5. The scholastics and industry will profit by the usage of this examination. Likewise, the tourist industry division can draw from these outcomes as references and proposals inside the impediments of the study. Future research headings were proposed to deal with the restrictions.https://jitm.ut.ac.ir/article_80756_9d1722d098ae22cffa58c5f555cdac73.pdfe-word of mouthe-trust & e-service qualityonline destination image
spellingShingle Faisal A. al-Bourini
Nader Mohammad Aljawarneh
Mohammad Fathi Almaaitah
Shadi Altahat
Ziyad Saleh Alomari
Munsif Sokiyna
The Role of E-Word of Mouth in the Relationship between Online Destination Image, E-satisfaction, E-Trust & E-Service Quality for International Tourists Perception
Journal of Information Technology Management
e-word of mouth
e-trust & e-service quality
online destination image
title The Role of E-Word of Mouth in the Relationship between Online Destination Image, E-satisfaction, E-Trust & E-Service Quality for International Tourists Perception
title_full The Role of E-Word of Mouth in the Relationship between Online Destination Image, E-satisfaction, E-Trust & E-Service Quality for International Tourists Perception
title_fullStr The Role of E-Word of Mouth in the Relationship between Online Destination Image, E-satisfaction, E-Trust & E-Service Quality for International Tourists Perception
title_full_unstemmed The Role of E-Word of Mouth in the Relationship between Online Destination Image, E-satisfaction, E-Trust & E-Service Quality for International Tourists Perception
title_short The Role of E-Word of Mouth in the Relationship between Online Destination Image, E-satisfaction, E-Trust & E-Service Quality for International Tourists Perception
title_sort role of e word of mouth in the relationship between online destination image e satisfaction e trust e service quality for international tourists perception
topic e-word of mouth
e-trust & e-service quality
online destination image
url https://jitm.ut.ac.ir/article_80756_9d1722d098ae22cffa58c5f555cdac73.pdf
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