Territorial e-marketing role in improving of hotel business efficiency in Syria after war
The purpose of the study is to determine the degree of deterioration in marketing activities in Syrian hotels during and after war. It was found that the territorial electronic marketing programmes followed by the state and hotels after the war resulted in higher hotel occupancy and higher revenues....
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2022-02-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/3257 |
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