Attractive inbound marketing on tourist loyalty at tourism destination in Indonesia

Attractive inbound marketing on tourist loyalty at tourism destination in Indonesia

Tourist loyalty is the commitment of tourists to a destination, which is reflected in their desire to make repeat visits, give positive recommendations to others, and maintain a preference for the destination despite similar choices. This research investigates the impact of omni-channel marketing on...

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Bibliographic Details
Main Authors: Fadli Adnin Nasution, Paham Ginting, Amlys Syahputra Silalahi, Syafrizal Helmi Situmorang
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2025-04-01
Series:Innovative Marketing
Subjects:
attractive inbound marketing
memorable tourism experience
multi-group analysis
omni-channel marketing
traveler loyalty
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22048/IM_2025_02_Nasution.pdf
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