Strategies and Trends in Development of Modern Mass Media in Globalization Processes: a Regional Aspect

The article deals with the formation and specifics of the development of new media in the Lipetsk region. Attention is focused on the problems of globalization and modification of regional mass media at the present stage. The results of a comparative analysis of traditional and new media in terms of...

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Main Authors: M. S. Shteiman, N. V. Zaitseva
Format: Article
Language:Russian
Published: Tsentr nauchnykh i obrazovatelnykh proektov 2022-10-01
Series:Научный диалог
Subjects:
Online Access:https://www.nauka-dialog.ru/jour/article/view/4088
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author M. S. Shteiman
N. V. Zaitseva
author_facet M. S. Shteiman
N. V. Zaitseva
author_sort M. S. Shteiman
collection DOAJ
description The article deals with the formation and specifics of the development of new media in the Lipetsk region. Attention is focused on the problems of globalization and modification of regional mass media at the present stage. The results of a comparative analysis of traditional and new media in terms of convergence are presented. The question is raised about the multimediaization of journalism, the transition of traditional publications to an online format and the transformation of the types of information consumption by the audience. Particular attention is paid to the changes taking place in the local media of the Lipetsk region as a result of media convergence. The novelty of the study is expressed in a comprehensive analysis of trends and determination of the prospects for the development of regional media. The relevance of the study is due to the active expansion of the processes of media convergence, multimedia journalism, the transition of traditional publications to Internet platforms. It is proved that the development of communication technologies has led to the modification of the media, globalization and convergence factors determine the formation of a modern media system. The information and communication aspect of globalization is most manifested in the processes of interconnection and interdependence of objects and phenomena, the development of ICT, the integration of mass media, the increase in the number of global media and the growing role of the Internet.
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institution Kabale University
issn 2225-756X
2227-1295
language Russian
publishDate 2022-10-01
publisher Tsentr nauchnykh i obrazovatelnykh proektov
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spelling doaj-art-178a708d34cd463ebcaeed83662b60302025-08-25T18:13:28ZrusTsentr nauchnykh i obrazovatelnykh proektovНаучный диалог2225-756X2227-12952022-10-0111818520410.24224/2227-1295-2022-11-8-185-2042301Strategies and Trends in Development of Modern Mass Media in Globalization Processes: a Regional AspectM. S. Shteiman0N. V. Zaitseva1Bunin Yelets State UniversityBunin Yelets State UniversityThe article deals with the formation and specifics of the development of new media in the Lipetsk region. Attention is focused on the problems of globalization and modification of regional mass media at the present stage. The results of a comparative analysis of traditional and new media in terms of convergence are presented. The question is raised about the multimediaization of journalism, the transition of traditional publications to an online format and the transformation of the types of information consumption by the audience. Particular attention is paid to the changes taking place in the local media of the Lipetsk region as a result of media convergence. The novelty of the study is expressed in a comprehensive analysis of trends and determination of the prospects for the development of regional media. The relevance of the study is due to the active expansion of the processes of media convergence, multimedia journalism, the transition of traditional publications to Internet platforms. It is proved that the development of communication technologies has led to the modification of the media, globalization and convergence factors determine the formation of a modern media system. The information and communication aspect of globalization is most manifested in the processes of interconnection and interdependence of objects and phenomena, the development of ICT, the integration of mass media, the increase in the number of global media and the growing role of the Internet.https://www.nauka-dialog.ru/jour/article/view/4088new mediamedia convergenceonline mediatiktokglobalizationsocial networksthe audience
spellingShingle M. S. Shteiman
N. V. Zaitseva
Strategies and Trends in Development of Modern Mass Media in Globalization Processes: a Regional Aspect
Научный диалог
new media
media convergence
online media
tiktok
globalization
social networks
the audience
title Strategies and Trends in Development of Modern Mass Media in Globalization Processes: a Regional Aspect
title_full Strategies and Trends in Development of Modern Mass Media in Globalization Processes: a Regional Aspect
title_fullStr Strategies and Trends in Development of Modern Mass Media in Globalization Processes: a Regional Aspect
title_full_unstemmed Strategies and Trends in Development of Modern Mass Media in Globalization Processes: a Regional Aspect
title_short Strategies and Trends in Development of Modern Mass Media in Globalization Processes: a Regional Aspect
title_sort strategies and trends in development of modern mass media in globalization processes a regional aspect
topic new media
media convergence
online media
tiktok
globalization
social networks
the audience
url https://www.nauka-dialog.ru/jour/article/view/4088
work_keys_str_mv AT msshteiman strategiesandtrendsindevelopmentofmodernmassmediainglobalizationprocessesaregionalaspect
AT nvzaitseva strategiesandtrendsindevelopmentofmodernmassmediainglobalizationprocessesaregionalaspect