Identifying and Prioritizing the Key Factors Influencing Customer Decision Making in Buying Organizational Software (A survey about HAMKARAN Co.)

Identifying and Prioritizing the Key Factors Influencing Customer Decision Making in Buying Organizational Software (A survey about HAMKARAN Co.)

Expansion of adopting information systems, specially packed software, facilitate managing the organizational process, hence, identification the factors influence customer buying decision is vital for software providers. This mixed method study tried to identify the factors affecting decision making...

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Bibliographic Details
Main Authors: shahryar Azizi, Gharecheh Gharecheh, Tavangar Tavangar, Jamali Kapak Jamali Kapak
Format: Article
Language:English
Published: University of Tehran 2013-07-01
Series:Journal of Information Technology Management
Subjects:
Decision making
B2B Buying
Organizational Software
consumer behavior
Online Access:https://jitm.ut.ac.ir/article_36586_4ce1397ac7ba94de73b63277ee5e02ac.pdf
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