Harnessing digital footprint data for population health: a discussion on collaboration, challenges and opportunities in the UK

Digital footprint data are inspiring a new era in population health and well-being research. Linking these novel data with other datasets is critical for future research wishing to use these data for the public good. In order to succeed, successful collaboration among industry, academics and policy-...

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Main Authors: Michelle Morris, Romana Burgess, Elizabeth Dolan, Neo Poon, Victoria Jenneson, Francesca Pontin, Torty Sivill, Anya Skatova
Format: Article
Language:English
Published: BMJ Publishing Group 2024-09-01
Series:BMJ Health & Care Informatics
Online Access:https://informatics.bmj.com/content/31/1/e101119.full
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author Michelle Morris
Romana Burgess
Elizabeth Dolan
Neo Poon
Victoria Jenneson
Francesca Pontin
Torty Sivill
Anya Skatova
author_facet Michelle Morris
Romana Burgess
Elizabeth Dolan
Neo Poon
Victoria Jenneson
Francesca Pontin
Torty Sivill
Anya Skatova
author_sort Michelle Morris
collection DOAJ
description Digital footprint data are inspiring a new era in population health and well-being research. Linking these novel data with other datasets is critical for future research wishing to use these data for the public good. In order to succeed, successful collaboration among industry, academics and policy-makers is vital. Therefore, we discuss the benefits and obstacles for these stakeholder groups in using digital footprint data for research in the UK. We advocate for policy-makers’ inclusion in research efforts, stress the exceptional potential of digital footprint research to impact policy-making and explore the role of industry as data providers, with a focus on shared value, commercial sensitivity, resource requirements and streamlined processes. We underscore the importance of multidisciplinary approaches, consumer trust and ethical considerations in navigating methodological challenges and further call for increased public engagement to enhance societal acceptability. Finally, we discuss how to overcome methodological challenges, such as reproducibility and sharing of learnings, in future collaborations. By adopting a multiperspective approach to outlining the challenges of working with digital footprint data, our contribution helps to ensure that future research can navigate these challenges effectively while remaining reproducible, ethical and impactful.
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spelling doaj-art-1757f388594d49cd985c8c7989cff55d2025-08-20T01:52:38ZengBMJ Publishing GroupBMJ Health & Care Informatics2632-10092024-09-0131110.1136/bmjhci-2024-101119Harnessing digital footprint data for population health: a discussion on collaboration, challenges and opportunities in the UKMichelle Morris0Romana Burgess1Elizabeth Dolan2Neo Poon3Victoria Jenneson4Francesca Pontin5Torty Sivill6Anya Skatova7The Alan Turing Institute, London, UKMRC Integrative Epidemiology Unit, Bristol, UKNottingham Business School, University of Nottingham, Nottingham, UKMRC Integrative Epidemiology Unit, Bristol, UKUniversity of Leeds, Leeds Institute for Data Analytics, Leeds, UKUniversity of Leeds, Leeds Institute for Data Analytics, Leeds, UKUniversity of Bristol School of Computer Science Electrical and Electronic Engineering and Engineering Maths, Bristol, UKMRC Integrative Epidemiology Unit, Bristol, UKDigital footprint data are inspiring a new era in population health and well-being research. Linking these novel data with other datasets is critical for future research wishing to use these data for the public good. In order to succeed, successful collaboration among industry, academics and policy-makers is vital. Therefore, we discuss the benefits and obstacles for these stakeholder groups in using digital footprint data for research in the UK. We advocate for policy-makers’ inclusion in research efforts, stress the exceptional potential of digital footprint research to impact policy-making and explore the role of industry as data providers, with a focus on shared value, commercial sensitivity, resource requirements and streamlined processes. We underscore the importance of multidisciplinary approaches, consumer trust and ethical considerations in navigating methodological challenges and further call for increased public engagement to enhance societal acceptability. Finally, we discuss how to overcome methodological challenges, such as reproducibility and sharing of learnings, in future collaborations. By adopting a multiperspective approach to outlining the challenges of working with digital footprint data, our contribution helps to ensure that future research can navigate these challenges effectively while remaining reproducible, ethical and impactful.https://informatics.bmj.com/content/31/1/e101119.full
spellingShingle Michelle Morris
Romana Burgess
Elizabeth Dolan
Neo Poon
Victoria Jenneson
Francesca Pontin
Torty Sivill
Anya Skatova
Harnessing digital footprint data for population health: a discussion on collaboration, challenges and opportunities in the UK
BMJ Health & Care Informatics
title Harnessing digital footprint data for population health: a discussion on collaboration, challenges and opportunities in the UK
title_full Harnessing digital footprint data for population health: a discussion on collaboration, challenges and opportunities in the UK
title_fullStr Harnessing digital footprint data for population health: a discussion on collaboration, challenges and opportunities in the UK
title_full_unstemmed Harnessing digital footprint data for population health: a discussion on collaboration, challenges and opportunities in the UK
title_short Harnessing digital footprint data for population health: a discussion on collaboration, challenges and opportunities in the UK
title_sort harnessing digital footprint data for population health a discussion on collaboration challenges and opportunities in the uk
url https://informatics.bmj.com/content/31/1/e101119.full
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