Predatory Pricing Competition Through E-commerce Platforms: Eliminating or Destroying? (A Review Based on the Theory of Harm)

Predatory pricing competition through e-commerce platforms has become a specific concern in the digital era. Predatory pricing refers to the practice of setting prices below standard to "eliminate or destroy" competitors, which significantly impacts the market and consumers. Therefore, th...

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Main Authors: Paris Hendra Wijaya Sinaga, Hanif Nur Widhiyanti, Yenny Eta Widyanti
Format: Article
Language:Arabic
Published: Yayasan Pendidikan Islam dan Multikultural 2025-02-01
Series:International Journal of Islamic Education, Research and Multiculturalism
Subjects:
Online Access:https://journal.yaspim.org/index.php/IJIERM/article/view/431
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author Paris Hendra Wijaya Sinaga
Hanif Nur Widhiyanti
Yenny Eta Widyanti
author_facet Paris Hendra Wijaya Sinaga
Hanif Nur Widhiyanti
Yenny Eta Widyanti
author_sort Paris Hendra Wijaya Sinaga
collection DOAJ
description Predatory pricing competition through e-commerce platforms has become a specific concern in the digital era. Predatory pricing refers to the practice of setting prices below standard to "eliminate or destroy" competitors, which significantly impacts the market and consumers. Therefore, the purpose of this study is to explore and analyze the benchmarks for the "eliminate or destroy" threshold in predatory pricing strategies using the framework of the theory of harm. This study employs a normative juridical method, utilizing statutory, conceptual, theoretical, and case study approaches. The strength of this study lies in its provision of practical solutions to address existing issues, thereby contributing meaningfully to the field. The findings highlight the importance of the theory of harm in analyzing patterns to detect market prices that determine whether a competitor is being "eliminated" or "destroyed," which could harm the market in the digital context. Furthermore, it underscores the necessity of preventing predatory pricing practices to ensure fair competition on e-commerce platforms.
format Article
id doaj-art-173d14701e794bc3944eb35e3f045484
institution OA Journals
issn 2656-3630
2722-7049
language Arabic
publishDate 2025-02-01
publisher Yayasan Pendidikan Islam dan Multikultural
record_format Article
series International Journal of Islamic Education, Research and Multiculturalism
spelling doaj-art-173d14701e794bc3944eb35e3f0454842025-08-20T02:03:57ZaraYayasan Pendidikan Islam dan MultikulturalInternational Journal of Islamic Education, Research and Multiculturalism2656-36302722-70492025-02-017110.47006/ijierm.v7i1.431Predatory Pricing Competition Through E-commerce Platforms: Eliminating or Destroying? (A Review Based on the Theory of Harm)Paris Hendra Wijaya Sinaga0Hanif Nur Widhiyanti1Yenny Eta Widyanti2Universitas BrawijayaUniversitas BrawijayaUniversitas Brawijaya Predatory pricing competition through e-commerce platforms has become a specific concern in the digital era. Predatory pricing refers to the practice of setting prices below standard to "eliminate or destroy" competitors, which significantly impacts the market and consumers. Therefore, the purpose of this study is to explore and analyze the benchmarks for the "eliminate or destroy" threshold in predatory pricing strategies using the framework of the theory of harm. This study employs a normative juridical method, utilizing statutory, conceptual, theoretical, and case study approaches. The strength of this study lies in its provision of practical solutions to address existing issues, thereby contributing meaningfully to the field. The findings highlight the importance of the theory of harm in analyzing patterns to detect market prices that determine whether a competitor is being "eliminated" or "destroyed," which could harm the market in the digital context. Furthermore, it underscores the necessity of preventing predatory pricing practices to ensure fair competition on e-commerce platforms. https://journal.yaspim.org/index.php/IJIERM/article/view/431Competition Predatory PricingPlatform E-Commerceindonesia
spellingShingle Paris Hendra Wijaya Sinaga
Hanif Nur Widhiyanti
Yenny Eta Widyanti
Predatory Pricing Competition Through E-commerce Platforms: Eliminating or Destroying? (A Review Based on the Theory of Harm)
International Journal of Islamic Education, Research and Multiculturalism
Competition Predatory Pricing
Platform E-Commerce
indonesia
title Predatory Pricing Competition Through E-commerce Platforms: Eliminating or Destroying? (A Review Based on the Theory of Harm)
title_full Predatory Pricing Competition Through E-commerce Platforms: Eliminating or Destroying? (A Review Based on the Theory of Harm)
title_fullStr Predatory Pricing Competition Through E-commerce Platforms: Eliminating or Destroying? (A Review Based on the Theory of Harm)
title_full_unstemmed Predatory Pricing Competition Through E-commerce Platforms: Eliminating or Destroying? (A Review Based on the Theory of Harm)
title_short Predatory Pricing Competition Through E-commerce Platforms: Eliminating or Destroying? (A Review Based on the Theory of Harm)
title_sort predatory pricing competition through e commerce platforms eliminating or destroying a review based on the theory of harm
topic Competition Predatory Pricing
Platform E-Commerce
indonesia
url https://journal.yaspim.org/index.php/IJIERM/article/view/431
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