Customers’ perception of Corporate Social Responsibility (CSR): its impact on word-of-mouth and retention

Customers’ perception of Corporate Social Responsibility (CSR): its impact on word-of-mouth and retention

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Bibliographic Details
Main Authors: Mona H. T. Saleh, Ahmed Y. Ebeid, Talaat A. Abdelhameed
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2015-10-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/6693/im_en_2015_02_Saleh.pdf
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