Customers’ perception of Corporate Social Responsibility (CSR): its impact on word-of-mouth and retention

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Bibliographic Details
Main Authors: Mona H. T. Saleh, Ahmed Y. Ebeid, Talaat A. Abdelhameed
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2015-10-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/6693/im_en_2015_02_Saleh.pdf
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author Mona H. T. Saleh
Ahmed Y. Ebeid
Talaat A. Abdelhameed
author_facet Mona H. T. Saleh
Ahmed Y. Ebeid
Talaat A. Abdelhameed
author_sort Mona H. T. Saleh
collection DOAJ
format Article
id doaj-art-173cd19e575d4fccb7bc37012e732612
institution OA Journals
issn 1814-2427
1816-6326
language English
publishDate 2015-10-01
publisher LLC "CPC "Business Perspectives"
record_format Article
series Innovative Marketing
spelling doaj-art-173cd19e575d4fccb7bc37012e7326122025-08-20T01:55:46ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262015-10-0111249556693Customers’ perception of Corporate Social Responsibility (CSR): its impact on word-of-mouth and retentionMona H. T. SalehAhmed Y. EbeidTalaat A. Abdelhameedhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/6693/im_en_2015_02_Saleh.pdf
spellingShingle Mona H. T. Saleh
Ahmed Y. Ebeid
Talaat A. Abdelhameed
Customers’ perception of Corporate Social Responsibility (CSR): its impact on word-of-mouth and retention
Innovative Marketing
title Customers’ perception of Corporate Social Responsibility (CSR): its impact on word-of-mouth and retention
title_full Customers’ perception of Corporate Social Responsibility (CSR): its impact on word-of-mouth and retention
title_fullStr Customers’ perception of Corporate Social Responsibility (CSR): its impact on word-of-mouth and retention
title_full_unstemmed Customers’ perception of Corporate Social Responsibility (CSR): its impact on word-of-mouth and retention
title_short Customers’ perception of Corporate Social Responsibility (CSR): its impact on word-of-mouth and retention
title_sort customers perception of corporate social responsibility csr its impact on word of mouth and retention
url https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/6693/im_en_2015_02_Saleh.pdf
work_keys_str_mv AT monahtsaleh customersperceptionofcorporatesocialresponsibilitycsritsimpactonwordofmouthandretention
AT ahmedyebeid customersperceptionofcorporatesocialresponsibilitycsritsimpactonwordofmouthandretention
AT talaataabdelhameed customersperceptionofcorporatesocialresponsibilitycsritsimpactonwordofmouthandretention