Factors Influencing The Preference Of Customers Towards Islamic Banking: Evidence From Malaysia
The purpose of this research is to investigate the pivotal determinants influencing the consumer’s preference towards the products and services of Islamic banking, apart from reviewing previous studies that considered perceived religiosity has an intense relationship with the individual’s intention...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Muhammadiyah University Press
2020-01-01
|
| Series: | Journal of Islamic Economic Laws |
| Subjects: | |
| Online Access: | https://journals2.ums.ac.id/index.php/jisel/article/view/9274 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849425509173166080 |
|---|---|
| author | Qosdan Dawami |
| author_facet | Qosdan Dawami |
| author_sort | Qosdan Dawami |
| collection | DOAJ |
| description | The purpose of this research is to investigate the pivotal determinants influencing the consumer’s preference towards the products and services of Islamic banking, apart from reviewing previous studies that considered perceived religiosity has an intense relationship with the individual’s intention and attitude. Moreover, this study also examines the direct relationship between the preference of customers and the Service Quality offered by Islamic banks. This study utilizes quantitative approach through conducting a survey to 60 students of International Islamic University Malaysia from various departments. Correlation and regression will be applied for data analysis. The result of the study indicated that the Attitude and the Service Quality offered by Islamic banks are the major determinants influencing the customers’ behaviour towards Islamic banking. On the other hand, the Image of the bank and the Religiosity were determining insignificantly to the intentions of customers to choose its products and services. |
| format | Article |
| id | doaj-art-172a3bc423ff4edc8e9d10a896e8656f |
| institution | Kabale University |
| issn | 2655-9609 2655-9617 |
| language | English |
| publishDate | 2020-01-01 |
| publisher | Muhammadiyah University Press |
| record_format | Article |
| series | Journal of Islamic Economic Laws |
| spelling | doaj-art-172a3bc423ff4edc8e9d10a896e8656f2025-08-20T03:29:44ZengMuhammadiyah University PressJournal of Islamic Economic Laws2655-96092655-96172020-01-01486710.23917/jisel.v3i1.101919337Factors Influencing The Preference Of Customers Towards Islamic Banking: Evidence From MalaysiaQosdan Dawami0Kulliyah of Economics and Management Sciences International Islamic University MalaysiaThe purpose of this research is to investigate the pivotal determinants influencing the consumer’s preference towards the products and services of Islamic banking, apart from reviewing previous studies that considered perceived religiosity has an intense relationship with the individual’s intention and attitude. Moreover, this study also examines the direct relationship between the preference of customers and the Service Quality offered by Islamic banks. This study utilizes quantitative approach through conducting a survey to 60 students of International Islamic University Malaysia from various departments. Correlation and regression will be applied for data analysis. The result of the study indicated that the Attitude and the Service Quality offered by Islamic banks are the major determinants influencing the customers’ behaviour towards Islamic banking. On the other hand, the Image of the bank and the Religiosity were determining insignificantly to the intentions of customers to choose its products and services.https://journals2.ums.ac.id/index.php/jisel/article/view/9274islamic bankingreligiositycustomer behaviourshariah compliance |
| spellingShingle | Qosdan Dawami Factors Influencing The Preference Of Customers Towards Islamic Banking: Evidence From Malaysia Journal of Islamic Economic Laws islamic banking religiosity customer behaviour shariah compliance |
| title | Factors Influencing The Preference Of Customers Towards Islamic Banking: Evidence From Malaysia |
| title_full | Factors Influencing The Preference Of Customers Towards Islamic Banking: Evidence From Malaysia |
| title_fullStr | Factors Influencing The Preference Of Customers Towards Islamic Banking: Evidence From Malaysia |
| title_full_unstemmed | Factors Influencing The Preference Of Customers Towards Islamic Banking: Evidence From Malaysia |
| title_short | Factors Influencing The Preference Of Customers Towards Islamic Banking: Evidence From Malaysia |
| title_sort | factors influencing the preference of customers towards islamic banking evidence from malaysia |
| topic | islamic banking religiosity customer behaviour shariah compliance |
| url | https://journals2.ums.ac.id/index.php/jisel/article/view/9274 |
| work_keys_str_mv | AT qosdandawami factorsinfluencingthepreferenceofcustomerstowardsislamicbankingevidencefrommalaysia |