Top Challenges Facing the Florida Strawberry Industry: Insights from a Comprehensive Industry Survey

Florida is the largest supplier of winter strawberries in the United States and the second largest overall after California. The farm-gate value of Florida strawberries is approximately US$400 million and the total economic contribution of the industry is estimated at about US$1 billion. Even so, o...

Full description

Saved in:
Bibliographic Details
Main Authors: Zhengfei Guan, Feng Wu, Alicia Whidden
Format: Article
Language:English
Published: The University of Florida George A. Smathers Libraries 2016-04-01
Series:EDIS
Subjects:
Online Access:https://ojs.test.flvc.org/edis/article/view/127752
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1825205187617226752
author Zhengfei Guan
Feng Wu
Alicia Whidden
author_facet Zhengfei Guan
Feng Wu
Alicia Whidden
author_sort Zhengfei Guan
collection DOAJ
description Florida is the largest supplier of winter strawberries in the United States and the second largest overall after California. The farm-gate value of Florida strawberries is approximately US$400 million and the total economic contribution of the industry is estimated at about US$1 billion. Even so, over the last few years, the Florida strawberry industry has faced many challenges. In 2012, Florida production was down by 20% compared to the previous year. The record level of imports of strawberries from Mexico deeply depressed the market, causing a market crash at the peak season of the Florida production. Decreased revenues coupled with increased production costs have caused significant losses to the Florida industry. In this 3-page article, Zhengfei Guan, Feng Wu, and Alicia Whidden investigate Florida growers’ perceptions of various threats and challenges and discuss those threats that should be dealt with as high priority. Published by the UF Food and Resource Economics Department, November 2015. FE972/FE972: Top Challenges Facing the Florida Strawberry Industry: Insights from a Comprehensive Industry Survey (ufl.edu)
format Article
id doaj-art-172984dd48574c079a557b957f36d646
institution Kabale University
issn 2576-0009
language English
publishDate 2016-04-01
publisher The University of Florida George A. Smathers Libraries
record_format Article
series EDIS
spelling doaj-art-172984dd48574c079a557b957f36d6462025-02-07T14:00:22ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092016-04-0120162Top Challenges Facing the Florida Strawberry Industry: Insights from a Comprehensive Industry SurveyZhengfei Guan0Feng Wu1Alicia Whidden2University of FloridaUniversity of FloridaUniversity of Florida Florida is the largest supplier of winter strawberries in the United States and the second largest overall after California. The farm-gate value of Florida strawberries is approximately US$400 million and the total economic contribution of the industry is estimated at about US$1 billion. Even so, over the last few years, the Florida strawberry industry has faced many challenges. In 2012, Florida production was down by 20% compared to the previous year. The record level of imports of strawberries from Mexico deeply depressed the market, causing a market crash at the peak season of the Florida production. Decreased revenues coupled with increased production costs have caused significant losses to the Florida industry. In this 3-page article, Zhengfei Guan, Feng Wu, and Alicia Whidden investigate Florida growers’ perceptions of various threats and challenges and discuss those threats that should be dealt with as high priority. Published by the UF Food and Resource Economics Department, November 2015. FE972/FE972: Top Challenges Facing the Florida Strawberry Industry: Insights from a Comprehensive Industry Survey (ufl.edu) https://ojs.test.flvc.org/edis/article/view/127752StrawberriesFE972
spellingShingle Zhengfei Guan
Feng Wu
Alicia Whidden
Top Challenges Facing the Florida Strawberry Industry: Insights from a Comprehensive Industry Survey
EDIS
Strawberries
FE972
title Top Challenges Facing the Florida Strawberry Industry: Insights from a Comprehensive Industry Survey
title_full Top Challenges Facing the Florida Strawberry Industry: Insights from a Comprehensive Industry Survey
title_fullStr Top Challenges Facing the Florida Strawberry Industry: Insights from a Comprehensive Industry Survey
title_full_unstemmed Top Challenges Facing the Florida Strawberry Industry: Insights from a Comprehensive Industry Survey
title_short Top Challenges Facing the Florida Strawberry Industry: Insights from a Comprehensive Industry Survey
title_sort top challenges facing the florida strawberry industry insights from a comprehensive industry survey
topic Strawberries
FE972
url https://ojs.test.flvc.org/edis/article/view/127752
work_keys_str_mv AT zhengfeiguan topchallengesfacingthefloridastrawberryindustryinsightsfromacomprehensiveindustrysurvey
AT fengwu topchallengesfacingthefloridastrawberryindustryinsightsfromacomprehensiveindustrysurvey
AT aliciawhidden topchallengesfacingthefloridastrawberryindustryinsightsfromacomprehensiveindustrysurvey