Who deserves to be the finfluencer?
Financial influencers (finfluencers) are prevalent across various social media platforms, addressing a wide range of financial topics tailored to audience needs. In response to this phenomenon, this study examines the characteristics and content strategies of the top nine finfluencers on TikTok, You...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-06-01
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| Series: | Journal of Open Innovation: Technology, Market and Complexity |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2199853125000885 |
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