Customer Relationship Management Implementation and its Implication to Customer Loyalty in Hospitality Industry
Building up customer loyalty have become more important to survive in the high competition of hospitality industry. One approach to developing this is by implementing customer relation-ship management (CRM). This study investigates the implication of CRM implementation to-wards customer loyalty in t...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Negeri Semarang
2017-03-01
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| Series: | Jurnal Dinamika Manajemen |
| Online Access: | https://journal.unnes.ac.id/nju/index.php/jdm/article/view/10414 |
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