Evaluating Item Content and Scale Characteristics Using a Pretrained Neural Network Model

Multi-item scales are widely used in social research. The psychometric characteristics of a scale and the successful use of a scale in research depend in part on item wording. This article demonstrates a method for using natural language processing (NLP) tools to assist with the item development pr...

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Bibliographic Details
Main Authors: Jeffrey Stanton, Angela Ramnarine-Rieks, Yisi Sang
Format: Article
Language:English
Published: European Survey Research Association 2024-08-01
Series:Survey Research Methods
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Online Access:https://ojs.ub.uni-konstanz.de/srm/article/view/8240
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Summary:Multi-item scales are widely used in social research. The psychometric characteristics of a scale and the successful use of a scale in research depend in part on item wording. This article demonstrates a method for using natural language processing (NLP) tools to assist with the item development process, by showing that numeric embedding representations of items are useful in predicting the characteristics of a scale. NLP comprises a set of algorithmic techniques for analysing words, phrases, and larger units of written language. We used NLP tools to create and analyse semantic summaries of the item texts for n=386 previously published multi-item scales. Results showed that semantic representations of items connect to scale characteristics such as Cronbach's alpha internal consistency.
ISSN:1864-3361