Trends and Trajectories: Mapping the Evolution of Consumer Switching Intentions through the Push-Pull Mooring Framework
This study aims to provide valuable insights into publication trends and potential future research directions in the field of consumer switching intentions within the context of the Push-Pull Mooring (PPM) framework. Employing a theoretical framework rooted in the PPM model, the research conducts a...
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| Format: | Article |
| Language: | English |
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Qubahan
2023-12-01
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| Series: | Qubahan Academic Journal |
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| Online Access: | https://journal.qubahan.com/index.php/qaj/article/view/230 |
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| author | Geetha Krishnan Naga Venkata Raghuram |
| author_facet | Geetha Krishnan Naga Venkata Raghuram |
| author_sort | Geetha Krishnan |
| collection | DOAJ |
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This study aims to provide valuable insights into publication trends and potential future research directions in the field of consumer switching intentions within the context of the Push-Pull Mooring (PPM) framework. Employing a theoretical framework rooted in the PPM model, the research conducts a comprehensive bibliometric analysis and utilizes Latent Dirichlet Allocation (LDA) for topic modeling on a dataset of 201 documents from the Scopus database spanning from 2005 to June 2023. The study examines publication patterns, influential authors, countries, and journals, and employs keyword co-occurrence analysis to uncover research themes and perform cluster analysis. The findings reveal changing publication trends, highlight prominent contributors, and provide insights into the research landscape. Additionally, the study applies LDA to identify ten major research themes within this domain. The implications of this research include identifying gaps in the existing literature and emphasizing the need for further investigation, concluding with recommendations for future studies to advance the understanding of consumer switching intention within the PPM framework.
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| format | Article |
| id | doaj-art-169733c250654e4fa840c0b9a4811239 |
| institution | Kabale University |
| issn | 2709-8206 |
| language | English |
| publishDate | 2023-12-01 |
| publisher | Qubahan |
| record_format | Article |
| series | Qubahan Academic Journal |
| spelling | doaj-art-169733c250654e4fa840c0b9a48112392025-02-03T10:12:23ZengQubahanQubahan Academic Journal2709-82062023-12-013410.48161/qaj.v3n4a230230Trends and Trajectories: Mapping the Evolution of Consumer Switching Intentions through the Push-Pull Mooring FrameworkGeetha Krishnan0Naga Venkata Raghuram1VIT Business School, VIT University, Tamil Nadu, IndiaVIT Business School, VIT University, Tamil Nadu, India This study aims to provide valuable insights into publication trends and potential future research directions in the field of consumer switching intentions within the context of the Push-Pull Mooring (PPM) framework. Employing a theoretical framework rooted in the PPM model, the research conducts a comprehensive bibliometric analysis and utilizes Latent Dirichlet Allocation (LDA) for topic modeling on a dataset of 201 documents from the Scopus database spanning from 2005 to June 2023. The study examines publication patterns, influential authors, countries, and journals, and employs keyword co-occurrence analysis to uncover research themes and perform cluster analysis. The findings reveal changing publication trends, highlight prominent contributors, and provide insights into the research landscape. Additionally, the study applies LDA to identify ten major research themes within this domain. The implications of this research include identifying gaps in the existing literature and emphasizing the need for further investigation, concluding with recommendations for future studies to advance the understanding of consumer switching intention within the PPM framework. https://journal.qubahan.com/index.php/qaj/article/view/230Switching intention, Push-Pull Mooring framework, Bibliometric analysis, Publication trends, Cluster analysis |
| spellingShingle | Geetha Krishnan Naga Venkata Raghuram Trends and Trajectories: Mapping the Evolution of Consumer Switching Intentions through the Push-Pull Mooring Framework Qubahan Academic Journal Switching intention, Push-Pull Mooring framework, Bibliometric analysis, Publication trends, Cluster analysis |
| title | Trends and Trajectories: Mapping the Evolution of Consumer Switching Intentions through the Push-Pull Mooring Framework |
| title_full | Trends and Trajectories: Mapping the Evolution of Consumer Switching Intentions through the Push-Pull Mooring Framework |
| title_fullStr | Trends and Trajectories: Mapping the Evolution of Consumer Switching Intentions through the Push-Pull Mooring Framework |
| title_full_unstemmed | Trends and Trajectories: Mapping the Evolution of Consumer Switching Intentions through the Push-Pull Mooring Framework |
| title_short | Trends and Trajectories: Mapping the Evolution of Consumer Switching Intentions through the Push-Pull Mooring Framework |
| title_sort | trends and trajectories mapping the evolution of consumer switching intentions through the push pull mooring framework |
| topic | Switching intention, Push-Pull Mooring framework, Bibliometric analysis, Publication trends, Cluster analysis |
| url | https://journal.qubahan.com/index.php/qaj/article/view/230 |
| work_keys_str_mv | AT geethakrishnan trendsandtrajectoriesmappingtheevolutionofconsumerswitchingintentionsthroughthepushpullmooringframework AT nagavenkataraghuram trendsandtrajectoriesmappingtheevolutionofconsumerswitchingintentionsthroughthepushpullmooringframework |