The Use of Project Management to Create a New Product/Service with Maximized Customer Value

The object of study is PMBOK, Scrum, Agile modern project management concepts. The authors studied the efficiency of design approaches to create new high-value consumer products/services, which had led to the development of the author’s approach to project management with a flexible approach to deve...

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Main Authors: S. V. Ildemenov, R. I. Kutlakhmetov
Format: Article
Language:Russian
Published: Government of the Russian Federation, Financial University 2017-09-01
Series:Управленческие науки
Subjects:
Online Access:https://managementscience.fa.ru/jour/article/view/119
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author S. V. Ildemenov
R. I. Kutlakhmetov
author_facet S. V. Ildemenov
R. I. Kutlakhmetov
author_sort S. V. Ildemenov
collection DOAJ
description The object of study is PMBOK, Scrum, Agile modern project management concepts. The authors studied the efficiency of design approaches to create new high-value consumer products/services, which had led to the development of the author’s approach to project management with a flexible approach to development. The study has also evaluated the following indicators: the time of a new product/service development, the most important criterion is the speed of a new product/service output to the market; the cost of the development process; the knowledge level in the project team; the complexity and the labour intensity of the methods used, etc. The use of project management techniques on its own account cannot create a product with maximized consumer value. A combination of approaches and methods such as Quality Function Deployment (QFD, Quality Function Deployment), long-term planning of product quality (APQP, Advanced Product Quality Planning), etc. are the key project team competencies. Project management concept covers such an important component in the process of a new product/service development as the foundation of cross-functional teams to use joint activity effectively for achieving collaboration (collaboration) as the project objectives. The social communications, based on the creation of professional associations, including the Internet play not less role in the process of collaboration. The authors, taking into consideration the full range of necessary competences in this article, make emphasis specifically on project management methodology.
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spelling doaj-art-16896ab5e0994270952dc1e834ddf7a32025-08-20T02:55:42ZrusGovernment of the Russian Federation, Financial UniversityУправленческие науки2304-022X2618-99412017-09-0173899910.26794/2304-022X-2017-7-3-89-99119The Use of Project Management to Create a New Product/Service with Maximized Customer ValueS. V. Ildemenov0R. I. Kutlakhmetov1Higher School of Management and Innovations, Lomonosov State University“ABC Consulting Ltd.”The object of study is PMBOK, Scrum, Agile modern project management concepts. The authors studied the efficiency of design approaches to create new high-value consumer products/services, which had led to the development of the author’s approach to project management with a flexible approach to development. The study has also evaluated the following indicators: the time of a new product/service development, the most important criterion is the speed of a new product/service output to the market; the cost of the development process; the knowledge level in the project team; the complexity and the labour intensity of the methods used, etc. The use of project management techniques on its own account cannot create a product with maximized consumer value. A combination of approaches and methods such as Quality Function Deployment (QFD, Quality Function Deployment), long-term planning of product quality (APQP, Advanced Product Quality Planning), etc. are the key project team competencies. Project management concept covers such an important component in the process of a new product/service development as the foundation of cross-functional teams to use joint activity effectively for achieving collaboration (collaboration) as the project objectives. The social communications, based on the creation of professional associations, including the Internet play not less role in the process of collaboration. The authors, taking into consideration the full range of necessary competences in this article, make emphasis specifically on project management methodology.https://managementscience.fa.ru/jour/article/view/119scrumagilepmbok managementscrumagilenew product developmentconsumer valuecost priceproject teampmbok managementscrumagilenew product developmentconsumer valuecost priceproject team
spellingShingle S. V. Ildemenov
R. I. Kutlakhmetov
The Use of Project Management to Create a New Product/Service with Maximized Customer Value
Управленческие науки
scrum
agile
pmbok management
scrum
agile
new product development
consumer value
cost price
project team
pmbok management
scrum
agile
new product development
consumer value
cost price
project team
title The Use of Project Management to Create a New Product/Service with Maximized Customer Value
title_full The Use of Project Management to Create a New Product/Service with Maximized Customer Value
title_fullStr The Use of Project Management to Create a New Product/Service with Maximized Customer Value
title_full_unstemmed The Use of Project Management to Create a New Product/Service with Maximized Customer Value
title_short The Use of Project Management to Create a New Product/Service with Maximized Customer Value
title_sort use of project management to create a new product service with maximized customer value
topic scrum
agile
pmbok management
scrum
agile
new product development
consumer value
cost price
project team
pmbok management
scrum
agile
new product development
consumer value
cost price
project team
url https://managementscience.fa.ru/jour/article/view/119
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AT svildemenov useofprojectmanagementtocreateanewproductservicewithmaximizedcustomervalue
AT rikutlakhmetov useofprojectmanagementtocreateanewproductservicewithmaximizedcustomervalue