SCENARIO FORECASTING REVENUE MANAGEMENT STRATEGY FOR UKRAINIAN HOTELS
An organizational mechanism for revenue management implementing is proposed: monitoring and analytics of metrics for efficient adaptation; dynamic pricing and market segmentation; partnerships and staff motivation. Pessimistic, realistic, and optimistic scenarios have been developed to ensure the l...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Universitatii Agora
2025-06-01
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| Series: | Agora International Journal of Economical Sciences |
| Online Access: | https://univagora.ro/jour/index.php/aijes/article/view/7139 |
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