SCENARIO FORECASTING REVENUE MANAGEMENT STRATEGY FOR UKRAINIAN HOTELS

SCENARIO FORECASTING REVENUE MANAGEMENT STRATEGY FOR UKRAINIAN HOTELS

An organizational mechanism for revenue management implementing is proposed: monitoring and analytics of metrics for efficient adaptation; dynamic pricing and market segmentation; partnerships and staff motivation. Pessimistic, realistic, and optimistic scenarios have been developed to ensure the l...

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Bibliographic Details
Main Authors: Margaryta Boiko, Myroslava Bosovska, Mariia Kulyk, Nadiia Vedmid
Format: Article
Language:English
Published: Editura Universitatii Agora 2025-06-01
Series:Agora International Journal of Economical Sciences
Online Access:https://univagora.ro/jour/index.php/aijes/article/view/7139
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