THE ROLE OF MASS MEDIA AND SOCIAL MEDIA IN BUSINESS COMMUNICATION

The paper explores the space of mass media and social media both from a diachronic and a synchronic point of view, attempting to analyze the contribution of their specific discourses and areas of influence to the dynamics of business communication over the past few decades. At the same time, the d...

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Bibliographic Details
Main Author: GABRIELA DUMBRAVĂ
Format: Article
Language:English
Published: University of Petrosani 2022-12-01
Series:Annals of the University of Petrosani: Economics
Subjects:
Online Access:https://www.upet.ro/annals/economics/pdf/2022/p2/21).%20Dumbrava_1.pdf
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