Decision Making in the Innovation Process: Data-Driven vs. Data-Informed

There has been a growing trend in the use of data-related buzzwords, and “data-driven decision-making” is one of them. This buzzword is often confused with “data-informed decision-making,” emphasizing the need to understand the role of data for effective decision-making. The article explains this mi...

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Main Author: Muge Abac
Format: Article
Language:English
Published: Humber Press 2024-03-01
Series:Journal of Innovation in Polytechnic Education
Subjects:
Online Access:https://jipe.ca/index.php/jipe/article/view/171
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author Muge Abac
author_facet Muge Abac
author_sort Muge Abac
collection DOAJ
description There has been a growing trend in the use of data-related buzzwords, and “data-driven decision-making” is one of them. This buzzword is often confused with “data-informed decision-making,” emphasizing the need to understand the role of data for effective decision-making. The article explains this misconception through tables and insights from experts like Geoffrey Moore, Tendayi Viki and Alexander Osterwalder. It emphasizes the need for a balanced approach, using both qualitative and quantitative data, and suggests starting with qualitative insights before moving to quantitative analysis. Ultimately, it stresses the importance of aligning organizational structures to leverage data effectively for innovation.
format Article
id doaj-art-162c189cc4604e6588ed9dfd0ee22309
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issn 2561-5904
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publishDate 2024-03-01
publisher Humber Press
record_format Article
series Journal of Innovation in Polytechnic Education
spelling doaj-art-162c189cc4604e6588ed9dfd0ee223092025-08-20T02:07:24ZengHumber PressJournal of Innovation in Polytechnic Education2561-59042024-03-016110.69520/jipe.v6i.171Decision Making in the Innovation Process: Data-Driven vs. Data-Informed Muge Abac0Humber CollegeThere has been a growing trend in the use of data-related buzzwords, and “data-driven decision-making” is one of them. This buzzword is often confused with “data-informed decision-making,” emphasizing the need to understand the role of data for effective decision-making. The article explains this misconception through tables and insights from experts like Geoffrey Moore, Tendayi Viki and Alexander Osterwalder. It emphasizes the need for a balanced approach, using both qualitative and quantitative data, and suggests starting with qualitative insights before moving to quantitative analysis. Ultimately, it stresses the importance of aligning organizational structures to leverage data effectively for innovation. https://jipe.ca/index.php/jipe/article/view/171Data-driven decision-makingData-informed decision-makingInnovationQualitative dataQuantitative data
spellingShingle Muge Abac
Decision Making in the Innovation Process: Data-Driven vs. Data-Informed
Journal of Innovation in Polytechnic Education
Data-driven decision-making
Data-informed decision-making
Innovation
Qualitative data
Quantitative data
title Decision Making in the Innovation Process: Data-Driven vs. Data-Informed
title_full Decision Making in the Innovation Process: Data-Driven vs. Data-Informed
title_fullStr Decision Making in the Innovation Process: Data-Driven vs. Data-Informed
title_full_unstemmed Decision Making in the Innovation Process: Data-Driven vs. Data-Informed
title_short Decision Making in the Innovation Process: Data-Driven vs. Data-Informed
title_sort decision making in the innovation process data driven vs data informed
topic Data-driven decision-making
Data-informed decision-making
Innovation
Qualitative data
Quantitative data
url https://jipe.ca/index.php/jipe/article/view/171
work_keys_str_mv AT mugeabac decisionmakingintheinnovationprocessdatadrivenvsdatainformed