Information Sharing and Channel Construction of Supply Chain under Asymmetric Demand Information
Information sharing and marketing channel building have become an important problem of supply chain management theory and practice. The research of information sharing focused on traditional channel of supply chain between upstream and downstream enterprises; however, the research ignores the behavi...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2014-01-01
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| Series: | Journal of Applied Mathematics |
| Online Access: | http://dx.doi.org/10.1155/2014/107589 |
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| _version_ | 1832549356818923520 |
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| author | Guangdong Wu Qingshan Kong Jian-gang Shi Hamid Reza Karimi Wei Zhang |
| author_facet | Guangdong Wu Qingshan Kong Jian-gang Shi Hamid Reza Karimi Wei Zhang |
| author_sort | Guangdong Wu |
| collection | DOAJ |
| description | Information sharing and marketing channel building have become an important problem of supply chain management theory and practice. The research of information sharing focused on traditional channel of supply chain between upstream and downstream enterprises; however, the research ignores the behavior of information sharing with potential entrants and composite structure characteristics about traditional marketing channel with the direct channel. This paper uses the model to research the effects brought about sharing demand information with potential entrants and building marketing channel, which reveals information sharing and channel building mechanism in the supply chain. The study found that the five-force model of Porter regards potential entrants only as a threat that is one-sided. When the channel competitiveness meets certain conditions, manufacturer and retailer will share demand information with potential entrants. Building composite marketing channel is the manufacturer's absolute dominant strategy. Channel construction will increase the entry barriers for potential entrants and weaken the effect of double marginalization; meanwhile, the performance of supply chain will be augmented. |
| format | Article |
| id | doaj-art-15f5ed32ade84f08aa9012372cb8cef0 |
| institution | Kabale University |
| issn | 1110-757X 1687-0042 |
| language | English |
| publishDate | 2014-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Journal of Applied Mathematics |
| spelling | doaj-art-15f5ed32ade84f08aa9012372cb8cef02025-02-03T06:11:29ZengWileyJournal of Applied Mathematics1110-757X1687-00422014-01-01201410.1155/2014/107589107589Information Sharing and Channel Construction of Supply Chain under Asymmetric Demand InformationGuangdong Wu0Qingshan Kong1Jian-gang Shi2Hamid Reza Karimi3Wei Zhang4School of Tourism and Urban Management, Jiangxi University of Finance & Economics, Nanchang 330013, ChinaSchool of Economics and Management, Tongji University, Shanghai 20009, ChinaSchool of Economics and Management, Tongji University, Shanghai 20009, ChinaDepartment of Engineering, Faculty of Engineering and Science, University of Agder, 4898 Grimstad, NorwaySchool of Management, Harbin Institute of Technology, Harbin, 150001, ChinaInformation sharing and marketing channel building have become an important problem of supply chain management theory and practice. The research of information sharing focused on traditional channel of supply chain between upstream and downstream enterprises; however, the research ignores the behavior of information sharing with potential entrants and composite structure characteristics about traditional marketing channel with the direct channel. This paper uses the model to research the effects brought about sharing demand information with potential entrants and building marketing channel, which reveals information sharing and channel building mechanism in the supply chain. The study found that the five-force model of Porter regards potential entrants only as a threat that is one-sided. When the channel competitiveness meets certain conditions, manufacturer and retailer will share demand information with potential entrants. Building composite marketing channel is the manufacturer's absolute dominant strategy. Channel construction will increase the entry barriers for potential entrants and weaken the effect of double marginalization; meanwhile, the performance of supply chain will be augmented.http://dx.doi.org/10.1155/2014/107589 |
| spellingShingle | Guangdong Wu Qingshan Kong Jian-gang Shi Hamid Reza Karimi Wei Zhang Information Sharing and Channel Construction of Supply Chain under Asymmetric Demand Information Journal of Applied Mathematics |
| title | Information Sharing and Channel Construction of Supply Chain under Asymmetric Demand Information |
| title_full | Information Sharing and Channel Construction of Supply Chain under Asymmetric Demand Information |
| title_fullStr | Information Sharing and Channel Construction of Supply Chain under Asymmetric Demand Information |
| title_full_unstemmed | Information Sharing and Channel Construction of Supply Chain under Asymmetric Demand Information |
| title_short | Information Sharing and Channel Construction of Supply Chain under Asymmetric Demand Information |
| title_sort | information sharing and channel construction of supply chain under asymmetric demand information |
| url | http://dx.doi.org/10.1155/2014/107589 |
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