Assessing pricing, distribution, and warehousing strategies in influencing consumer demand and purchase decisions: Evidence from Indonesia

Assessing pricing, distribution, and warehousing strategies in influencing consumer demand and purchase decisions: Evidence from Indonesia

This study investigates the relationships between pricing, distribution, warehousing strategies, consumer demand, and purchase decisions in Indonesia. This study employs a quantitative methodology, including data collected from 160 respondents from 60 companies across various sectors, and explores h...

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Bibliographic Details
Main Authors: Ika Pratiwi, Roosganda Elizabeth, Fatari, Basrowi, Uli Wildan Nuryanto
Format: Article
Language:English
Published: Elsevier 2025-01-01
Series:Social Sciences and Humanities Open
Subjects:
Pricing
Distribution
Warehousing
Consumer demand
Purchase decisions
Online Access:http://www.sciencedirect.com/science/article/pii/S2590291125004164
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