Strategic Communication Futures: Paradigm and Practice in a Polycrisis World
This article responds to Nina Overton-de Klerk’s intervention that offers a critical and transdisciplinary overview of the current state of the discipline of strategic communication, and of its future potentials. Our critical engagement originates within the context of Overton-de Klerk’s interventi...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2025-05-01
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| Series: | Communicare |
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| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/4072 |
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| author | Keyan Tomaselli Addamms Mututa |
| author_facet | Keyan Tomaselli Addamms Mututa |
| author_sort | Keyan Tomaselli |
| collection | DOAJ |
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This article responds to Nina Overton-de Klerk’s intervention that offers a critical and transdisciplinary overview of the current state of the discipline of strategic communication, and of its future potentials. Our critical engagement originates within the context of Overton-de Klerk’s intervention, published in the contemporary conjuncture of polycrisis. Our self-reflexive study examines the significance of the discipline in relation to the social and political economic concerns of the broader cultural and media studies paradigm. The interlinkages between these fields/disciplines are examined in interdisciplinary nodal relations rather than as separated modular conceptual units. The issue of disciplinary identity is then discussed within the contemporary South African research context. A key argument is that knowledge of the history of paradigms is necessary to make appropriate methodological choices in relation to the researcher’s own position within the contending paradigms. Some suggestions are offered for the way ahead that involve transdisciplinary approaches rather than modular epistemological separations.
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| format | Article |
| id | doaj-art-15c106f8389d42d09ebfa22d542895f2 |
| institution | OA Journals |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2025-05-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-15c106f8389d42d09ebfa22d542895f22025-08-20T02:12:47ZengUniversity of JohannesburgCommunicare0259-00692957-79502025-05-0144110.36615/b13my978Strategic Communication Futures: Paradigm and Practice in a Polycrisis WorldKeyan Tomaselli0https://orcid.org/0000-0002-2995-0726Addamms Mututa1https://orcid.org/0000-0001-7484-4335University of JohannesburgUniversity of Johannesburg This article responds to Nina Overton-de Klerk’s intervention that offers a critical and transdisciplinary overview of the current state of the discipline of strategic communication, and of its future potentials. Our critical engagement originates within the context of Overton-de Klerk’s intervention, published in the contemporary conjuncture of polycrisis. Our self-reflexive study examines the significance of the discipline in relation to the social and political economic concerns of the broader cultural and media studies paradigm. The interlinkages between these fields/disciplines are examined in interdisciplinary nodal relations rather than as separated modular conceptual units. The issue of disciplinary identity is then discussed within the contemporary South African research context. A key argument is that knowledge of the history of paradigms is necessary to make appropriate methodological choices in relation to the researcher’s own position within the contending paradigms. Some suggestions are offered for the way ahead that involve transdisciplinary approaches rather than modular epistemological separations. https://journals.uj.ac.za/index.php/jcsa/article/view/4072cultural and media studiescritical management studiescommunicationdisciplinary imaginationresearcher position |
| spellingShingle | Keyan Tomaselli Addamms Mututa Strategic Communication Futures: Paradigm and Practice in a Polycrisis World Communicare cultural and media studies critical management studies communication disciplinary imagination researcher position |
| title | Strategic Communication Futures: Paradigm and Practice in a Polycrisis World |
| title_full | Strategic Communication Futures: Paradigm and Practice in a Polycrisis World |
| title_fullStr | Strategic Communication Futures: Paradigm and Practice in a Polycrisis World |
| title_full_unstemmed | Strategic Communication Futures: Paradigm and Practice in a Polycrisis World |
| title_short | Strategic Communication Futures: Paradigm and Practice in a Polycrisis World |
| title_sort | strategic communication futures paradigm and practice in a polycrisis world |
| topic | cultural and media studies critical management studies communication disciplinary imagination researcher position |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/4072 |
| work_keys_str_mv | AT keyantomaselli strategiccommunicationfuturesparadigmandpracticeinapolycrisisworld AT addammsmututa strategiccommunicationfuturesparadigmandpracticeinapolycrisisworld |