A Consumer Search Behavior Model in the Online Space for Experience-based and Search-based Products
Objective In recent years, e-commerce has experienced significant growth. Although the Internet is an important source of information for both search and experiential goods, the type of information that consumers seek and how they make decisions about these two types of goods are different. Therefor...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2025-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_99491_e806decd748a3d8e1010233ffcde0338.pdf |
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