Work and Consumption in Digital Capitalism: From Commodity Abstraction to 'Eidetisation'
The digital sphere can be studied as one of the most mature materialisations of the process of abstraction that accompanies capitalism. It is also a framework where subjectivity internalises the abstract form of commodities even further. In this sense, the Internet is the home of an abstract nature...
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Paderborn University: Media Systems and Media Organisation Research Group
2018-05-01
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| Series: | tripleC: Communication, Capitalism & Critique |
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| Online Access: | https://www.triple-c.at/index.php/tripleC/article/view/916 |
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| author | Xavi Cava |
| author_facet | Xavi Cava |
| author_sort | Xavi Cava |
| collection | DOAJ |
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The digital sphere can be studied as one of the most mature materialisations of the process of abstraction that accompanies capitalism. It is also a framework where subjectivity internalises the abstract form of commodities even further. In this sense, the Internet is the home of an abstract nature that is linked to a particular reification process that characterises post-Fordist production and consumption. This process can be named “eidetisation”. My basic assumption is that the process of reification is being intensified with the digitalisation of the capitalist system. I will begin discussing the concept of reification as a specific form of alienation, stressing that the reification of society changes and intensifies in as much as capitalist production and consumption evolve. Then I will consider the process of abstraction as one of the main elements of reification. Finally, I will try to identify some distinctive traits within the process of “eidetisation”.
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| format | Article |
| id | doaj-art-1563cb273c494161b4023b4e0efb3be6 |
| institution | Kabale University |
| issn | 1726-670X |
| language | English |
| publishDate | 2018-05-01 |
| publisher | Paderborn University: Media Systems and Media Organisation Research Group |
| record_format | Article |
| series | tripleC: Communication, Capitalism & Critique |
| spelling | doaj-art-1563cb273c494161b4023b4e0efb3be62025-08-20T03:38:55ZengPaderborn University: Media Systems and Media Organisation Research GrouptripleC: Communication, Capitalism & Critique1726-670X2018-05-0116210.31269/triplec.v16i2.916916Work and Consumption in Digital Capitalism: From Commodity Abstraction to 'Eidetisation'Xavi Cava The digital sphere can be studied as one of the most mature materialisations of the process of abstraction that accompanies capitalism. It is also a framework where subjectivity internalises the abstract form of commodities even further. In this sense, the Internet is the home of an abstract nature that is linked to a particular reification process that characterises post-Fordist production and consumption. This process can be named “eidetisation”. My basic assumption is that the process of reification is being intensified with the digitalisation of the capitalist system. I will begin discussing the concept of reification as a specific form of alienation, stressing that the reification of society changes and intensifies in as much as capitalist production and consumption evolve. Then I will consider the process of abstraction as one of the main elements of reification. Finally, I will try to identify some distinctive traits within the process of “eidetisation”. https://www.triple-c.at/index.php/tripleC/article/view/916Commodityreal abstractiondigital spherereificationeidetisationsubjectivity |
| spellingShingle | Xavi Cava Work and Consumption in Digital Capitalism: From Commodity Abstraction to 'Eidetisation' tripleC: Communication, Capitalism & Critique Commodity real abstraction digital sphere reification eidetisation subjectivity |
| title | Work and Consumption in Digital Capitalism: From Commodity Abstraction to 'Eidetisation' |
| title_full | Work and Consumption in Digital Capitalism: From Commodity Abstraction to 'Eidetisation' |
| title_fullStr | Work and Consumption in Digital Capitalism: From Commodity Abstraction to 'Eidetisation' |
| title_full_unstemmed | Work and Consumption in Digital Capitalism: From Commodity Abstraction to 'Eidetisation' |
| title_short | Work and Consumption in Digital Capitalism: From Commodity Abstraction to 'Eidetisation' |
| title_sort | work and consumption in digital capitalism from commodity abstraction to eidetisation |
| topic | Commodity real abstraction digital sphere reification eidetisation subjectivity |
| url | https://www.triple-c.at/index.php/tripleC/article/view/916 |
| work_keys_str_mv | AT xavicava workandconsumptionindigitalcapitalismfromcommodityabstractiontoeidetisation |