Dual performance of business model innovation in emerging market enterprises: A configurational approach

Business model innovation (BMI) is a critical driver of enterprise growth, yet its implementation in emerging market enterprises (EMEs) remains underexplored. To bridge this gap, our study adopts a configurational approach to systematically investigate the complex causal relationships among thematic...

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Main Authors: Feifei Huang, Xingwu Luo, Mimi Xiao, Wenhao Dong
Format: Article
Language:English
Published: Elsevier 2025-07-01
Series:Journal of Innovation & Knowledge
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Online Access:http://www.sciencedirect.com/science/article/pii/S2444569X25001003
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author Feifei Huang
Xingwu Luo
Mimi Xiao
Wenhao Dong
author_facet Feifei Huang
Xingwu Luo
Mimi Xiao
Wenhao Dong
author_sort Feifei Huang
collection DOAJ
description Business model innovation (BMI) is a critical driver of enterprise growth, yet its implementation in emerging market enterprises (EMEs) remains underexplored. To bridge this gap, our study adopts a configurational approach to systematically investigate the complex causal relationships among thematic BMI, strategic orientations, and environmental characteristics, while considering the dual performance imperatives—substantive and symbolic—of EMEs. Using fuzzy-set qualitative comparative analysis on EMEs from China, we reveal three key findings: (1) Pioneering and perfecting BMI operates through distinct mechanisms. Pioneering BMI enhances substantive performance by fostering differentiation advantages, whereas perfecting BMI improves symbolic performance by refining existing models to better meet articulated customer needs. (2) In pursuing dual performance outcomes, pioneering and perfecting BMI are mutually reinforcing. Their synergistic integration is essential for achieving dual performance objectives. (3) Dual BMI alone is insufficient to realize dual performance. Instead, alignment with strategic orientation and environmental characteristics is essential. Specifically, the synergy of digital orientation enhances firms’ substantive performance, whereas the interplay of policy orientation and environmental munificence enhances symbolic performance.
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institution Kabale University
issn 2444-569X
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publishDate 2025-07-01
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spelling doaj-art-151f7e67dedd45ebbc45a5cc8f46b2502025-08-20T03:30:30ZengElsevierJournal of Innovation & Knowledge2444-569X2025-07-0110410075510.1016/j.jik.2025.100755Dual performance of business model innovation in emerging market enterprises: A configurational approachFeifei Huang0Xingwu Luo1Mimi Xiao2Wenhao Dong3School of Business, Nanjing University, ChinaSchool of Management, Zhejiang University of Finance & Economics, ChinaSchool of Economics and Management, Nanjing University of Science and Technology, China; Corresponding author.School of Business, Nanjing University, ChinaBusiness model innovation (BMI) is a critical driver of enterprise growth, yet its implementation in emerging market enterprises (EMEs) remains underexplored. To bridge this gap, our study adopts a configurational approach to systematically investigate the complex causal relationships among thematic BMI, strategic orientations, and environmental characteristics, while considering the dual performance imperatives—substantive and symbolic—of EMEs. Using fuzzy-set qualitative comparative analysis on EMEs from China, we reveal three key findings: (1) Pioneering and perfecting BMI operates through distinct mechanisms. Pioneering BMI enhances substantive performance by fostering differentiation advantages, whereas perfecting BMI improves symbolic performance by refining existing models to better meet articulated customer needs. (2) In pursuing dual performance outcomes, pioneering and perfecting BMI are mutually reinforcing. Their synergistic integration is essential for achieving dual performance objectives. (3) Dual BMI alone is insufficient to realize dual performance. Instead, alignment with strategic orientation and environmental characteristics is essential. Specifically, the synergy of digital orientation enhances firms’ substantive performance, whereas the interplay of policy orientation and environmental munificence enhances symbolic performance.http://www.sciencedirect.com/science/article/pii/S2444569X25001003D22D23
spellingShingle Feifei Huang
Xingwu Luo
Mimi Xiao
Wenhao Dong
Dual performance of business model innovation in emerging market enterprises: A configurational approach
Journal of Innovation & Knowledge
D22
D23
title Dual performance of business model innovation in emerging market enterprises: A configurational approach
title_full Dual performance of business model innovation in emerging market enterprises: A configurational approach
title_fullStr Dual performance of business model innovation in emerging market enterprises: A configurational approach
title_full_unstemmed Dual performance of business model innovation in emerging market enterprises: A configurational approach
title_short Dual performance of business model innovation in emerging market enterprises: A configurational approach
title_sort dual performance of business model innovation in emerging market enterprises a configurational approach
topic D22
D23
url http://www.sciencedirect.com/science/article/pii/S2444569X25001003
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AT xingwuluo dualperformanceofbusinessmodelinnovationinemergingmarketenterprisesaconfigurationalapproach
AT mimixiao dualperformanceofbusinessmodelinnovationinemergingmarketenterprisesaconfigurationalapproach
AT wenhaodong dualperformanceofbusinessmodelinnovationinemergingmarketenterprisesaconfigurationalapproach