How journalism experience translates to social entrepreneurship: An intention formation study of the Art Yard at Dadaocheng in Taiwan
Purpose: In this study, the story of the Art Yard at Dadaocheng, Taipei, Taiwan, was adopted as a case study. We thoroughly investigated the founder, a former television reporter, and her social entrepreneurial intention (SEI) to initiate a social enterprise. Methodology: By integrating the two clas...
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Cognitione Foundation for the Dissemination of Knowledge and Science
2021-01-01
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Series: | Journal of Entrepreneurship, Management and Innovation |
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Online Access: | https://jemi.edu.pl/uploadedFiles/file/all-issues/vol17/issue1/JEMI_Vol17_Issue1_2021_Article7.pdf |
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author | Huei-Ching Liu Chaoyun Liang |
author_facet | Huei-Ching Liu Chaoyun Liang |
author_sort | Huei-Ching Liu |
collection | DOAJ |
description | Purpose: In this study, the story of the Art Yard at Dadaocheng, Taipei, Taiwan, was adopted as a case study. We thoroughly investigated the founder, a former television reporter, and her social entrepreneurial intention (SEI) to initiate a social enterprise. Methodology: By integrating the two classic models of entrepreneurship intention, entrepreneurial event theory and theory of planned behavior, we investigated the antecedents of SEI (i.e., empathy, entrepreneurial alertness, entrepreneurial self-efficacy, social responsibility, and social capital and support). Findings: The founder possessed capability of communication and coordination because of her professional journalism experience and successfully introduced her passionate empathy and profound sense of social responsibility into her entrepreneurial aspirations. Her entrepreneurial alertness and self-disciplined entrepreneurial self-efficacy originated from in-service education and inspiration through action. Social networks accumulated during her journalism career did not represent the primary source of support when establishing her social enterprise. In this research, two additional antecedents of SEI were identified: knowledge capital and work experience. Implications for theory and practice: Social entrepreneurial attitudes can be developed on the basis of passionate empathy and social entrepreneurial alertness is required to address the professional development needs in service programs. Social entrepreneurial self-efficacy in communication and marketing management is closely associated with the journalism profession, and the journalistic passion for social justice can motivate social responsibility activities. Careful selection, maintenance, and transformation of business partners for social support are essential. Originality and value: A new SEI theory was subsequently proposed for future research, and practical implications were addressed for social entrepreneurship. |
format | Article |
id | doaj-art-150c9b057e654597a3f191e8323d7784 |
institution | Kabale University |
issn | 2299-7326 |
language | English |
publishDate | 2021-01-01 |
publisher | Cognitione Foundation for the Dissemination of Knowledge and Science |
record_format | Article |
series | Journal of Entrepreneurship, Management and Innovation |
spelling | doaj-art-150c9b057e654597a3f191e8323d77842025-02-03T11:31:35ZengCognitione Foundation for the Dissemination of Knowledge and ScienceJournal of Entrepreneurship, Management and Innovation2299-73262021-01-0117117520110.7341/20211716How journalism experience translates to social entrepreneurship: An intention formation study of the Art Yard at Dadaocheng in TaiwanHuei-Ching Liu0Chaoyun Liang1Assistant Professor, Department of Communications Management, Shih Hsin University, Taipei, No. 1, Ln. 17, Sec. 1, Muzha Rd., Wenshan Dist., Taipei City 116, TaiwanPh.D., Distinguished Professor, Department of Bio-Industry Communication and Development, National Taiwan University, Taipei, No. 1, Sec. 4, Roosevelt Road, Taipei, 10617, TaiwanPurpose: In this study, the story of the Art Yard at Dadaocheng, Taipei, Taiwan, was adopted as a case study. We thoroughly investigated the founder, a former television reporter, and her social entrepreneurial intention (SEI) to initiate a social enterprise. Methodology: By integrating the two classic models of entrepreneurship intention, entrepreneurial event theory and theory of planned behavior, we investigated the antecedents of SEI (i.e., empathy, entrepreneurial alertness, entrepreneurial self-efficacy, social responsibility, and social capital and support). Findings: The founder possessed capability of communication and coordination because of her professional journalism experience and successfully introduced her passionate empathy and profound sense of social responsibility into her entrepreneurial aspirations. Her entrepreneurial alertness and self-disciplined entrepreneurial self-efficacy originated from in-service education and inspiration through action. Social networks accumulated during her journalism career did not represent the primary source of support when establishing her social enterprise. In this research, two additional antecedents of SEI were identified: knowledge capital and work experience. Implications for theory and practice: Social entrepreneurial attitudes can be developed on the basis of passionate empathy and social entrepreneurial alertness is required to address the professional development needs in service programs. Social entrepreneurial self-efficacy in communication and marketing management is closely associated with the journalism profession, and the journalistic passion for social justice can motivate social responsibility activities. Careful selection, maintenance, and transformation of business partners for social support are essential. Originality and value: A new SEI theory was subsequently proposed for future research, and practical implications were addressed for social entrepreneurship.https://jemi.edu.pl/uploadedFiles/file/all-issues/vol17/issue1/JEMI_Vol17_Issue1_2021_Article7.pdfentrepreneurial intentionjournalistsocial entrepreneurshipthe art yard |
spellingShingle | Huei-Ching Liu Chaoyun Liang How journalism experience translates to social entrepreneurship: An intention formation study of the Art Yard at Dadaocheng in Taiwan Journal of Entrepreneurship, Management and Innovation entrepreneurial intention journalist social entrepreneurship the art yard |
title | How journalism experience translates to social entrepreneurship: An intention formation study of the Art Yard at Dadaocheng in Taiwan |
title_full | How journalism experience translates to social entrepreneurship: An intention formation study of the Art Yard at Dadaocheng in Taiwan |
title_fullStr | How journalism experience translates to social entrepreneurship: An intention formation study of the Art Yard at Dadaocheng in Taiwan |
title_full_unstemmed | How journalism experience translates to social entrepreneurship: An intention formation study of the Art Yard at Dadaocheng in Taiwan |
title_short | How journalism experience translates to social entrepreneurship: An intention formation study of the Art Yard at Dadaocheng in Taiwan |
title_sort | how journalism experience translates to social entrepreneurship an intention formation study of the art yard at dadaocheng in taiwan |
topic | entrepreneurial intention journalist social entrepreneurship the art yard |
url | https://jemi.edu.pl/uploadedFiles/file/all-issues/vol17/issue1/JEMI_Vol17_Issue1_2021_Article7.pdf |
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