Project 27: Insights Into a Production-centred Study on Art Direction and Love
This paper offers insight into the development of a PhD in advertising art direction. For over half a century art directors within the advertising industry have been adapting to the changes occurring in media, culture and the corporate sector, toward enhancing professional performance and competitiv...
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| Main Author: | Contreras Sandra V. |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2012-07-01
|
| Series: | Cultural Science |
| Subjects: | |
| Online Access: | https://doi.org/10.5334/csci.48 |
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