Project 27: Insights Into a Production-centred Study on Art Direction and Love
This paper offers insight into the development of a PhD in advertising art direction. For over half a century art directors within the advertising industry have been adapting to the changes occurring in media, culture and the corporate sector, toward enhancing professional performance and competitiv...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2012-07-01
|
| Series: | Cultural Science |
| Subjects: | |
| Online Access: | https://doi.org/10.5334/csci.48 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1823860401470701568 |
|---|---|
| author | Contreras Sandra V. |
| author_facet | Contreras Sandra V. |
| author_sort | Contreras Sandra V. |
| collection | DOAJ |
| description | This paper offers insight into the development of a PhD in advertising art direction. For over half a century art directors within the advertising industry have been adapting to the changes occurring in media, culture and the corporate sector, toward enhancing professional performance and competitiveness. These professionals seldom offer explicit justification about the role images play in effective communication. It is uncertain how this situation affects advertising performance, because advertising has, nevertheless, evolved in parallel to this as an industry able to fabricate new opportunities for itself. However, uncertainties in the formalization of art direction knowledge restrict the possibilities of knowledge transfer in higher education. |
| format | Article |
| id | doaj-art-14fb09894dc34ed1ae0605b368e1130e |
| institution | Kabale University |
| issn | 1836-0416 |
| language | English |
| publishDate | 2012-07-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Cultural Science |
| spelling | doaj-art-14fb09894dc34ed1ae0605b368e1130e2025-02-10T13:26:38ZengSciendoCultural Science1836-04162012-07-01528710510.5334/csci.4848Project 27: Insights Into a Production-centred Study on Art Direction and LoveContreras Sandra V.0Creative Industries Faculty, QUT, BrisbaneAustraliaThis paper offers insight into the development of a PhD in advertising art direction. For over half a century art directors within the advertising industry have been adapting to the changes occurring in media, culture and the corporate sector, toward enhancing professional performance and competitiveness. These professionals seldom offer explicit justification about the role images play in effective communication. It is uncertain how this situation affects advertising performance, because advertising has, nevertheless, evolved in parallel to this as an industry able to fabricate new opportunities for itself. However, uncertainties in the formalization of art direction knowledge restrict the possibilities of knowledge transfer in higher education.https://doi.org/10.5334/csci.48advertisingart directioncommercial artcommunication designcontent analysiscreative advertisingcreative practitionerdesigneducationloveproductionstrategic aestheticsvisual analysisvisual rhetoricvisuacyvisual communication |
| spellingShingle | Contreras Sandra V. Project 27: Insights Into a Production-centred Study on Art Direction and Love Cultural Science advertising art direction commercial art communication design content analysis creative advertising creative practitioner design education love production strategic aesthetics visual analysis visual rhetoric visuacy visual communication |
| title | Project 27: Insights Into a Production-centred Study on Art Direction and Love |
| title_full | Project 27: Insights Into a Production-centred Study on Art Direction and Love |
| title_fullStr | Project 27: Insights Into a Production-centred Study on Art Direction and Love |
| title_full_unstemmed | Project 27: Insights Into a Production-centred Study on Art Direction and Love |
| title_short | Project 27: Insights Into a Production-centred Study on Art Direction and Love |
| title_sort | project 27 insights into a production centred study on art direction and love |
| topic | advertising art direction commercial art communication design content analysis creative advertising creative practitioner design education love production strategic aesthetics visual analysis visual rhetoric visuacy visual communication |
| url | https://doi.org/10.5334/csci.48 |
| work_keys_str_mv | AT contrerassandrav project27insightsintoaproductioncentredstudyonartdirectionandlove |