Attitudes of Consumers from Podgorica toward Advertising through Sport among the Frequency of Watching Sports Events
This investigation was aimed at gaining relevant knowledge about the attitudes of Podgorica consumers toward advertising through sport among. The sample included 330 students from Faculty of Economics in Podgorica, divided into six subsample groups: consumers, who do not watch sports events at all,...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Montenegrin Sports Academy
2018-04-01
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| Series: | Journal of Anthropology of Sport and Physical Education |
| Subjects: | |
| Online Access: | http://www.jaspe.ac.me/clanci/JASPE_April_2018_Milovic_71-76.pdf |
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