ANALYSIS OF THE MARKETING POTENTIAL OF ENRICHED FOOD PRODUCTS FOR PREGNANT WOMEN
The article presents the results of the analysis of the marketing potential of fortified food products for the nutrition of women during breastfeeding and pregnancy. Catering for pregnant women is one of the important conditions for the normal pregnancy, stable functioning of the organs and systems...
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| Format: | Article |
| Language: | Russian |
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Maykop State Technological University
2020-11-01
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| Series: | Новые технологии |
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| Online Access: | https://newtechology.mkgtu.ru/jour/article/view/368 |
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| author | T. V. Alexeeva E. V. Belokurova N. Yu. Agaeva M. I. Korystin J. O. Kalgina |
| author_facet | T. V. Alexeeva E. V. Belokurova N. Yu. Agaeva M. I. Korystin J. O. Kalgina |
| author_sort | T. V. Alexeeva |
| collection | DOAJ |
| description | The article presents the results of the analysis of the marketing potential of fortified food products for the nutrition of women during breastfeeding and pregnancy. Catering for pregnant women is one of the important conditions for the normal pregnancy, stable functioning of the organs and systems of a woman during this difficult period and the birth of a healthy baby. There is a deficiency of a wide range of nutrients in pregnant and lactating women in various regions of Russia, so this problem solution can be considered a very promising direction in the state food industry.In the course of marketing research, a simultaneous cross-sectional study has been carried out, the possibility of using a food enrichment system from domestic raw materials of deep processing to produce an assortment of functional pastes has been assessed. The demand for the developed product line of products in the market has been studied and a target audience has been revealed.The calculations of the optimal price level for fortified products for the therapeutic and prophylactic nutrition of pregnant women are presented, the range of retail prices per unit of finished product has been determined. The potential market capacity has been estimated, the values obtained in answering the questions of marketing research have been taken as an assumption. The results obtained indicate that the increase in the price of developed finished products compared to traditional don’t not go beyond the purchasing power of the target audience. At the same time, the proposed product line of pastes with a therapeutic and prophylactic orientation will make it possible to correct violations of female homeostasis during pregnancy and breastfeeding |
| format | Article |
| id | doaj-art-14c7623ff9b04a74a73812841cff41b3 |
| institution | Kabale University |
| issn | 2072-0920 2713-0029 |
| language | Russian |
| publishDate | 2020-11-01 |
| publisher | Maykop State Technological University |
| record_format | Article |
| series | Новые технологии |
| spelling | doaj-art-14c7623ff9b04a74a73812841cff41b32025-08-20T03:58:55ZrusMaykop State Technological UniversityНовые технологии2072-09202713-00292020-11-0102111910.24411/2072-0920-2020-10201357ANALYSIS OF THE MARKETING POTENTIAL OF ENRICHED FOOD PRODUCTS FOR PREGNANT WOMENT. V. Alexeeva0E. V. Belokurova1N. Yu. Agaeva2M. I. Korystin3J. O. Kalgina4FSBEI of HE «Voronezh State University of Engineering Technologies»FSBEI of HE «Voronezh State University of Engineering Technologies»FSBEI of HE «Voronezh State University of Engineering Technologies»FSBEI of HE «Voronezh State University of Engineering Technologies»FSBEI of HE «Voronezh State University of Engineering Technologies»The article presents the results of the analysis of the marketing potential of fortified food products for the nutrition of women during breastfeeding and pregnancy. Catering for pregnant women is one of the important conditions for the normal pregnancy, stable functioning of the organs and systems of a woman during this difficult period and the birth of a healthy baby. There is a deficiency of a wide range of nutrients in pregnant and lactating women in various regions of Russia, so this problem solution can be considered a very promising direction in the state food industry.In the course of marketing research, a simultaneous cross-sectional study has been carried out, the possibility of using a food enrichment system from domestic raw materials of deep processing to produce an assortment of functional pastes has been assessed. The demand for the developed product line of products in the market has been studied and a target audience has been revealed.The calculations of the optimal price level for fortified products for the therapeutic and prophylactic nutrition of pregnant women are presented, the range of retail prices per unit of finished product has been determined. The potential market capacity has been estimated, the values obtained in answering the questions of marketing research have been taken as an assumption. The results obtained indicate that the increase in the price of developed finished products compared to traditional don’t not go beyond the purchasing power of the target audience. At the same time, the proposed product line of pastes with a therapeutic and prophylactic orientation will make it possible to correct violations of female homeostasis during pregnancy and breastfeedinghttps://newtechology.mkgtu.ru/jour/article/view/368specialty food productspregnant womenbreastfeedingpastesraw meat and by-productsmarketing potential |
| spellingShingle | T. V. Alexeeva E. V. Belokurova N. Yu. Agaeva M. I. Korystin J. O. Kalgina ANALYSIS OF THE MARKETING POTENTIAL OF ENRICHED FOOD PRODUCTS FOR PREGNANT WOMEN Новые технологии specialty food products pregnant women breastfeeding pastes raw meat and by-products marketing potential |
| title | ANALYSIS OF THE MARKETING POTENTIAL OF ENRICHED FOOD PRODUCTS FOR PREGNANT WOMEN |
| title_full | ANALYSIS OF THE MARKETING POTENTIAL OF ENRICHED FOOD PRODUCTS FOR PREGNANT WOMEN |
| title_fullStr | ANALYSIS OF THE MARKETING POTENTIAL OF ENRICHED FOOD PRODUCTS FOR PREGNANT WOMEN |
| title_full_unstemmed | ANALYSIS OF THE MARKETING POTENTIAL OF ENRICHED FOOD PRODUCTS FOR PREGNANT WOMEN |
| title_short | ANALYSIS OF THE MARKETING POTENTIAL OF ENRICHED FOOD PRODUCTS FOR PREGNANT WOMEN |
| title_sort | analysis of the marketing potential of enriched food products for pregnant women |
| topic | specialty food products pregnant women breastfeeding pastes raw meat and by-products marketing potential |
| url | https://newtechology.mkgtu.ru/jour/article/view/368 |
| work_keys_str_mv | AT tvalexeeva analysisofthemarketingpotentialofenrichedfoodproductsforpregnantwomen AT evbelokurova analysisofthemarketingpotentialofenrichedfoodproductsforpregnantwomen AT nyuagaeva analysisofthemarketingpotentialofenrichedfoodproductsforpregnantwomen AT mikorystin analysisofthemarketingpotentialofenrichedfoodproductsforpregnantwomen AT jokalgina analysisofthemarketingpotentialofenrichedfoodproductsforpregnantwomen |