The image of a political leader in the context of globalization

This article discusses the concept of the image of a political leader. In the modern world, the presence of hotbeds of tension increases every year, and this affects the image of a political leader. The essence and nature of the image help the leader to master the mechanisms of external influence on...

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Bibliographic Details
Main Author: T. S. Popova
Format: Article
Language:Russian
Published: North-Caucasus Federal University 2024-05-01
Series:Современная наука и инновации
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Online Access:https://msi.elpub.ru/jour/article/view/1598
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Summary:This article discusses the concept of the image of a political leader. In the modern world, the presence of hotbeds of tension increases every year, and this affects the image of a political leader. The essence and nature of the image help the leader to master the mechanisms of external influence on people, contribute to the enrichment of political science knowledge by research on objective factors influencing the outcome of the election campaign. Constant changes in the cultural, socio-political spheres necessitate a comprehensive study of the image of a politician.
ISSN:2307-910X