The Impact of Chatbot Response Strategies and Emojis Usage on Customers’ Purchase Intention: The Mediating Roles of Psychological Distance and Performance Expectancy
Artificial intelligence (AI) chatbots have been widely adopted in customer service, playing a crucial role in improving service efficiency, enhancing user experience, and elevating satisfaction levels. Current research on the impact of chatbots on consumers’ purchase decisions primarily focuses on l...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-01-01
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| Series: | Behavioral Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-328X/15/2/117 |
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