How experiential marketing can be used to build brands - a case study of two specialty stores
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2008-07-01
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| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2234/IM_en_2008_2_Srivastava.pdf |
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