Digital transformation for Petra tourism: overcoming challenges and seizing opportunities in southern Jordan
Petra, inscribed on the UNESCO World Heritage List in 1985, attained the esteemed designation of one of the World’s New Seven Wonders in 2007. It is a quintessential emblem of Jordan and a paramount allure for tourists within the Kingdom. This study aims to scrutinize the foremost tourism motivation...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2024-12-01
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| Series: | Cogent Social Sciences |
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| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2024.2426701 |
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| author | Fesail Albahrat Ibrahim Farhan Mohd S. Mahafdah Bashar Khawaldeh Tareq Hidmi |
| author_facet | Fesail Albahrat Ibrahim Farhan Mohd S. Mahafdah Bashar Khawaldeh Tareq Hidmi |
| author_sort | Fesail Albahrat |
| collection | DOAJ |
| description | Petra, inscribed on the UNESCO World Heritage List in 1985, attained the esteemed designation of one of the World’s New Seven Wonders in 2007. It is a quintessential emblem of Jordan and a paramount allure for tourists within the Kingdom. This study aims to scrutinize the foremost tourism motivations among smart application-utilizing tourists, alongside discerning the challenges and impediments encountered by tourists employing digital platforms within Petra city. Utilizing a Digital Elevation Model, weather data, and electronic questionnaires, a random sample of 445 tourists participated in this study by completing an electronic questionnaire. The collected data was then analyzed using IBM SPSS software. Descriptive statistics were employed to investigate the economic and social characteristics of the study participants. Findings reveal that the under-40 age group had the most significant representation, with roughly 71.2% of participants in this category. Where the variable of place of residence, the capital city of Amman accounted for the most significant number of tourists, with a rate of ∼45.1%. Moreover, it was deduced that 88% of tourists utilize smart applications within the study area, primarily leveraging these tools to circumvent overcrowding, economize time and expenses, and navigate effortlessly between locales. The investigation delineated Booking.com as the preeminent application, capturing 23.5% of tourist preference. The study highlights challenges tourists face using smart applications in Petra, including ineffective digital resource utilization and high tourism product prices. To address these issues, it recommends improving internet infrastructure and offering free internet access at all tourist sites. |
| format | Article |
| id | doaj-art-1472a6ff19ed4256a31a69cf9ace70cf |
| institution | Kabale University |
| issn | 2331-1886 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Social Sciences |
| spelling | doaj-art-1472a6ff19ed4256a31a69cf9ace70cf2025-08-20T03:44:14ZengTaylor & Francis GroupCogent Social Sciences2331-18862024-12-0110110.1080/23311886.2024.2426701Digital transformation for Petra tourism: overcoming challenges and seizing opportunities in southern JordanFesail Albahrat0Ibrahim Farhan1Mohd S. Mahafdah2Bashar Khawaldeh3Tareq Hidmi4Geography of tourism-modern tourism, School of Medicine, Department of Basic Medical Sciences, Ibn Sina University for Medical Sciences, Amman, JordanSoil, GIS and remote sensing applications, School of Arts, Department of Geography, The University of Jordan, Amman, JordanClimate Change, Sustainable Agriculture and Food Security (CCSAFS), Faculty of Agriculture, Jerash University, Jerash, JordanPopulation Geography, Human Geography, School of Arts, Department of Geography, The University of Jordan, Amman, JordanPlant Protection, Integrated Pest Management, Faculty of Agriculture, Jerash University, Jerash, JordanPetra, inscribed on the UNESCO World Heritage List in 1985, attained the esteemed designation of one of the World’s New Seven Wonders in 2007. It is a quintessential emblem of Jordan and a paramount allure for tourists within the Kingdom. This study aims to scrutinize the foremost tourism motivations among smart application-utilizing tourists, alongside discerning the challenges and impediments encountered by tourists employing digital platforms within Petra city. Utilizing a Digital Elevation Model, weather data, and electronic questionnaires, a random sample of 445 tourists participated in this study by completing an electronic questionnaire. The collected data was then analyzed using IBM SPSS software. Descriptive statistics were employed to investigate the economic and social characteristics of the study participants. Findings reveal that the under-40 age group had the most significant representation, with roughly 71.2% of participants in this category. Where the variable of place of residence, the capital city of Amman accounted for the most significant number of tourists, with a rate of ∼45.1%. Moreover, it was deduced that 88% of tourists utilize smart applications within the study area, primarily leveraging these tools to circumvent overcrowding, economize time and expenses, and navigate effortlessly between locales. The investigation delineated Booking.com as the preeminent application, capturing 23.5% of tourist preference. The study highlights challenges tourists face using smart applications in Petra, including ineffective digital resource utilization and high tourism product prices. To address these issues, it recommends improving internet infrastructure and offering free internet access at all tourist sites.https://www.tandfonline.com/doi/10.1080/23311886.2024.2426701Digital tourismtouriststourism motivationsBooking.comPetra cityGIS, Remote Sensing, and Cartography |
| spellingShingle | Fesail Albahrat Ibrahim Farhan Mohd S. Mahafdah Bashar Khawaldeh Tareq Hidmi Digital transformation for Petra tourism: overcoming challenges and seizing opportunities in southern Jordan Cogent Social Sciences Digital tourism tourists tourism motivations Booking.com Petra city GIS, Remote Sensing, and Cartography |
| title | Digital transformation for Petra tourism: overcoming challenges and seizing opportunities in southern Jordan |
| title_full | Digital transformation for Petra tourism: overcoming challenges and seizing opportunities in southern Jordan |
| title_fullStr | Digital transformation for Petra tourism: overcoming challenges and seizing opportunities in southern Jordan |
| title_full_unstemmed | Digital transformation for Petra tourism: overcoming challenges and seizing opportunities in southern Jordan |
| title_short | Digital transformation for Petra tourism: overcoming challenges and seizing opportunities in southern Jordan |
| title_sort | digital transformation for petra tourism overcoming challenges and seizing opportunities in southern jordan |
| topic | Digital tourism tourists tourism motivations Booking.com Petra city GIS, Remote Sensing, and Cartography |
| url | https://www.tandfonline.com/doi/10.1080/23311886.2024.2426701 |
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