Generative AI and Media Content Creation: Investigating the Factors Shaping User Acceptance in the Arab Gulf States

Generative AI and Media Content Creation: Investigating the Factors Shaping User Acceptance in the Arab Gulf States

This article aims to investigate the factors that affect behavioural intention (BI) and user behaviour (UB) among Arabian users of generative artificial intelligence (GenAI) applications in the context of media content creation. The study’s theoretical framework is grounded in the unified theory of...

Full description

Saved in:
Bibliographic Details
Main Authors: Mahmoud Sayed Mohamed Ali, Khaled Zaki AbuElkhair Wasel, Amr Mohamed Mahmoud Abdelhamid
Format: Article
Language:English
Published: MDPI AG 2024-11-01
Series:Journalism and Media
Subjects:
generative AI
media content
Arabian Gulf
UTAUT2
technology acceptance
Online Access:https://www.mdpi.com/2673-5172/5/4/101
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items