Evolution of the Image of the mother in Advertising: The Case of White Goods in Ecuador

Purpose: This study explores the role of advertising in the construction and perpetuation of social imaginaries that assign gender roles and stereotypes to men and women. It focuses specifically on the portrayal of women in advertisements for household appliances and in the evolution of these repres...

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Bibliographic Details
Main Authors: Pablo González-Loyola, María Paula Coellar-Merchán, María Fernanda Pauta-Coronel
Format: Article
Language:English
Published: Universidad de Concepción 2025-07-01
Series:RAN
Subjects:
Online Access:https://revistas.udec.cl/index.php/ran/article/view/16886
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