Evolution of the Image of the mother in Advertising: The Case of White Goods in Ecuador
Purpose: This study explores the role of advertising in the construction and perpetuation of social imaginaries that assign gender roles and stereotypes to men and women. It focuses specifically on the portrayal of women in advertisements for household appliances and in the evolution of these repres...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Concepción
2025-07-01
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| Series: | RAN |
| Subjects: | |
| Online Access: | https://revistas.udec.cl/index.php/ran/article/view/16886 |
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