Impulsive buying in the digital age: investigating the dynamics of sales promotion, FOMO, and digital payment methods

Impulsive buying in the digital age: investigating the dynamics of sales promotion, FOMO, and digital payment methods

The widespread use of smartphones and Internet connectivity in Indonesia has encouraged the emergence of digital payment phenomena, namely e-wallets and PayLater, which are expected to continue to grow in line with the trend of financial digitalization. Despite their convenience, these payment metho...

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Bibliographic Details
Main Authors: Shirin Istikhara Djamhari, Martina Dwi Mustika, Bertina Sjabadhyni, Alif Ramadian Puspa Ndaru
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Buy now pay later
digital payment
FOMO
e-wallet
impulsive buying
promotion
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2419484
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