Thailand’s Strategy to Change the Image of Sex Tourism Through Gastro Diplomacy in 2017-2020
This article aims to determine Thailand's strategy for changing the image of sex tourism through gastrodiplomacy in 2017-2020. The strategy undertaken by Thailand as the nation’s branding started through Global Thai in 2002 and continued through Kitchen of The World in 2003. The program was und...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Muhammadiyah Yogyakarta
2024-12-01
|
| Series: | Journal of Islamic World and Politics |
| Subjects: | |
| Online Access: | https://jiwp.umy.ac.id/index.php/jiwp/article/view/41 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850083261481484288 |
|---|---|
| author | Tholhah Tholhah Salmaula Nur Wafa |
| author_facet | Tholhah Tholhah Salmaula Nur Wafa |
| author_sort | Tholhah Tholhah |
| collection | DOAJ |
| description | This article aims to determine Thailand's strategy for changing the image of sex tourism through gastrodiplomacy in 2017-2020. The strategy undertaken by Thailand as the nation’s branding started through Global Thai in 2002 and continued through Kitchen of The World in 2003. The program was under the leadership of the Prime Minister of Thailand, Thaksin Shinawatra. Through the ‘Kitchen of the World’ icon, Thailand is expanding its restaurants abroad and becoming an exporter of staples and food ingredient production to various developed and developing countries in the world. The Thai Government’s strategy is a national interest through gastro diplomacy to change the country’s known as sex tourism. That identity echoes Thailand’s strong reputation for culture and travel in Thailand. This article used a qualitative method. Data collection techniques in this research were through reference library studies. The study used constructive perspective, concepts of diplomacy, and gastro-diplomacy as the main focus. The results indicated that Thailand’s strategy in changing the image of sex tourism through gastro diplomacy is through three indicators, namely conducting culinary diplomacy through the World Gourmet Festival and cultural diplomacy through the Songkran Festival as a domestic strategy, as well as branding Thailand through the Kitchen of the World. |
| format | Article |
| id | doaj-art-137e9515a8ac4e35afce222a76ea4326 |
| institution | DOAJ |
| issn | 2614-0535 2655-1330 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Universitas Muhammadiyah Yogyakarta |
| record_format | Article |
| series | Journal of Islamic World and Politics |
| spelling | doaj-art-137e9515a8ac4e35afce222a76ea43262025-08-20T02:44:20ZengUniversitas Muhammadiyah YogyakartaJournal of Islamic World and Politics2614-05352655-13302024-12-018215116610.18196/jiwp.v8i2.4141Thailand’s Strategy to Change the Image of Sex Tourism Through Gastro Diplomacy in 2017-2020Tholhah Tholhah0Salmaula Nur Wafa1Universitas Jenderal Achmad YaniUniversitas Jenderal Achmad YaniThis article aims to determine Thailand's strategy for changing the image of sex tourism through gastrodiplomacy in 2017-2020. The strategy undertaken by Thailand as the nation’s branding started through Global Thai in 2002 and continued through Kitchen of The World in 2003. The program was under the leadership of the Prime Minister of Thailand, Thaksin Shinawatra. Through the ‘Kitchen of the World’ icon, Thailand is expanding its restaurants abroad and becoming an exporter of staples and food ingredient production to various developed and developing countries in the world. The Thai Government’s strategy is a national interest through gastro diplomacy to change the country’s known as sex tourism. That identity echoes Thailand’s strong reputation for culture and travel in Thailand. This article used a qualitative method. Data collection techniques in this research were through reference library studies. The study used constructive perspective, concepts of diplomacy, and gastro-diplomacy as the main focus. The results indicated that Thailand’s strategy in changing the image of sex tourism through gastro diplomacy is through three indicators, namely conducting culinary diplomacy through the World Gourmet Festival and cultural diplomacy through the Songkran Festival as a domestic strategy, as well as branding Thailand through the Kitchen of the World.https://jiwp.umy.ac.id/index.php/jiwp/article/view/41thailandstrategygastrodiplomacysex tourism |
| spellingShingle | Tholhah Tholhah Salmaula Nur Wafa Thailand’s Strategy to Change the Image of Sex Tourism Through Gastro Diplomacy in 2017-2020 Journal of Islamic World and Politics thailand strategy gastrodiplomacy sex tourism |
| title | Thailand’s Strategy to Change the Image of Sex Tourism Through Gastro Diplomacy in 2017-2020 |
| title_full | Thailand’s Strategy to Change the Image of Sex Tourism Through Gastro Diplomacy in 2017-2020 |
| title_fullStr | Thailand’s Strategy to Change the Image of Sex Tourism Through Gastro Diplomacy in 2017-2020 |
| title_full_unstemmed | Thailand’s Strategy to Change the Image of Sex Tourism Through Gastro Diplomacy in 2017-2020 |
| title_short | Thailand’s Strategy to Change the Image of Sex Tourism Through Gastro Diplomacy in 2017-2020 |
| title_sort | thailand s strategy to change the image of sex tourism through gastro diplomacy in 2017 2020 |
| topic | thailand strategy gastrodiplomacy sex tourism |
| url | https://jiwp.umy.ac.id/index.php/jiwp/article/view/41 |
| work_keys_str_mv | AT tholhahtholhah thailandsstrategytochangetheimageofsextourismthroughgastrodiplomacyin20172020 AT salmaulanurwafa thailandsstrategytochangetheimageofsextourismthroughgastrodiplomacyin20172020 |